Results 41 to 50 of about 140,097 (165)
“Porter Hypothesis” believes that moderate environmental regulation can promote the growth of green technology innovation. Voluntary environmental agreements are a typical type of environmental regulation and theoretically promote green technology ...
Kai Ren +5 more
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Addressing current environmental challenges is not solely a matter of governmental policies. Organizations are key stakeholders who play a vital role through strategic partnerships and adoption of innovative technologies.
Vitor Melão Cassânego +3 more
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Business development activities that care about the environment are certainly important for a business, and environmentally friendly activities have led to awareness of the practice green marketing. The application of green marketing is not only intended
Made Setini
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The impact of green market orientation on new product success with innovative capabilities, knowledge acquisition, and green brand positioning [PDF]
Extended Abstract Introduction: In today’s highly competitive business environment, developing and marketing new products are vital for ensuring firms’ profitability and long-term survival.
Seyyed Habibollah Mirghafoori +2 more
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The increasing recognition of environmental concerns has prompted both nations and corporations to adopt green innovation as a significant strategy for addressing environmental risks and promoting sustainable development.
Han Xiao +3 more
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What hampers green product innovation: the effect of experience [PDF]
Based on representative firm-level survey data for Austria, Germany, and Switzerland, this study systematically analyses the relevance and drivers of barriers to green product innovation using the example of green energy technologies. ‘Low willingness to pay’, ‘high development costs’, ‘high commercial uncertainty’, and ‘lack of favourable political ...
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The Effect of Green Entrepreneurship Orientation on Green Product Innovation with Respect to the Mediating Role of Green Creativity [PDF]
Background: Horticulture is one of the most important subsectors of the agricultural sector, which, together with cropping, accounts for about 66 percent of the agricultural sector's value added at constant prices.
Akbar Bahmani +2 more
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With the growth of the digital economy and environmental concerns, an increasing number of manufacturing firms are leveraging digitalization to advance their green innovation and sustainable development. Although previous studies have examined the impact
Xuemei Xie, Mengge Wang
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Green Customer Behavior on Eco-Friendly Products: Innovation Approach
This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-
Doni Purnama Alamsyah +2 more
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Green product innovation strategy [PDF]
Over the last decades, companies have started to incorporate green issues in product innovation strategies. This dissertation studies green product innovation strategy, its antecedents and its outcomes. A three-stage approach is followed. In the first stage, the topic is explored and a preliminary research framework is identified.
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