Results 21 to 30 of about 5,983,291 (275)
Product packaging sustainability and green innovation: exploring the influencing factors for sustainable packaging green innovation in the FMCG packaging supply chain [PDF]
, 2022 The issue of plastic pollution caused by conventional single-use plastic packaging is an increasingly pressing concern globally. Sustainable packaging innovation is regarded as a solution to solve the problem.
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THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE
Jurnal Aplikasi Manajemen, 2021 This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
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Do structured methods help eco-innovation: An evaluation of the product ideas tree diagram [PDF]
, 2001 This paper reports on the first test of the Product Ideas Tree diagram (PIT): a structured method aimed to help Eco-innovation. The PIT diagram structures ideas output from chaotic idea generating sessions.
Harrison, D. +5 more
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Journal of Innovation & Knowledge, 2022 “Green innovation” and “green products” are buzzwords in the current era. However, consumers habitually resist innovative appliances that differ from the conventional ones.
Muhammad Aamir Shafique Khan +5 more
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The role of green marketing practices towards product success as mediated by green corporate image and green innovation [PDF]
Innovative MarketingThis study aims to investigate how green marketing practices influence product success through the mediating effects of green corporate image and green innovation.
Asem Alnasser
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IEEE Access, 2023 Green public technological innovation is regarded as an indispensable tool for realizing sustainable development and coping with global challenges, and the major social challenges and global problems faced by mankind nowadays have put forward higher ...
Yunjuan Liang, Xin Liang, Hua Wei
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Benefit: Jurnal Manajemen dan Bisnis, 2022 This study aims to analyze the effect of green product innovation and green process innovation on the green performance of SMEs. The data of this study were collected from Batik SMEs in Yogyakarta Regency, Indonesia, with 204 Batik SMEs’ owners. This research used purposive sampling methods for the data process collecting.
openaire +1 more source
Frontiers in Energy Research, 2021 This study explores consumers’ motivations to switch to new products in the context of disruptive innovation and investigates the role of comparative economic value and green trust.
Chunpei Lin, Xiumei Lai, Chuanpeng Yu
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Product innovation in UK manufacturing companies [PDF]
, 2000 In many sectors of the manufacturing industry, product innovation is an important way for companies to achieve competitive advantage. Regular introductions of new products can be essential, especially in fast-moving markets. But how often do companies
Goffin, Keith +3 more
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Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the effect of green innovation on financial performance with the characteristics of the Chief Executive Officer (CEO) as a moderating variable in coal companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2024 ...
Deya Leony Putri Nugraheni +2 more
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