Results 11 to 20 of about 140,097 (165)

Green Innovation, Corporate Environmental Ethics, and Competitive Advantages of Chinese Automobile Industry During COVID-19: Corporate Environmental Management as Moderator

Frontiers in Psychology, 2022
ObjectiveThe main purpose of this study is to investigate the impact of green product and process innovation on the competitive advantages of the Chinese automobile industry during coronavirus disease 2019 (COVID-19).
Wenhan Wu, Wenzhuo Wu, Kouhua Wu, Chen Ding, Chenya Fan   +4 more
doaj   +1 more source

Towards achieving the sustainable development goal 9: Analyzing the role of green innovation culture on market performance of Chinese SMEs

Frontiers in Psychology, 2023
Green innovation culture is essential to the Chinese 14th five-year plan aligned with sustainable development goal 9. This study examines the relationship between green innovation culture and market performance of Chinese small and medium-sized ...
Changjing Wei, Xuesen Cai, Xiaowei Song
doaj   +1 more source

INNOVATIONS OF A GREEN PRODUCT

Ekonomicko-manazerske spektrum, 2018
These days, differentiating and ecologizing of the products has been gaining more and more importance. Therefore, green logistics has earned its indisputable position in an enterprise, as an important tool ensuring competitiveness. Small and medium enterprises may achieve these goals by implementing green innovations into a product as well as into the ...
Denisa Mala, Dana Bencikova
openaire   +1 more source

Technological innovations for green production: The Green Foundry case study [PDF]

IET Collaborative Intelligent Manufacturing, 2021
Abstract Technological innovations aim to improve manufacturing processes. In recent times, ever‐increasing attention to economic, social and above all, environmental sustainability, suggests that technological innovations are techniques not only for reducing costs but also for improving company sustainability.
Stefano Saetta, Valentina Caldarelli
openaire   +4 more sources

ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON)

Journal of Management and Business Review, 2017
This paper examines the relationship between green product innovation, green process innovation, competitive advantage of product and market performance in the SMEs Ciwaringin batik Cirebon West Java.
Lili Karmela Fitriani
doaj   +1 more source

Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs’ green marketing performance?

Cogent Business & Management, 2022
This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs green marketing performance. According to the result, the critical role of green innovation and green competitive advantage were solutions
Nuryakin Nuryakin, Tri Maryati
doaj   +1 more source

How to Enhance the Green Innovation of Sports Goods? Micro- and Macro-Level Evidence From China’s Manufacturing Enterprises

Frontiers in Environmental Science, 2022
This study aims to explore the driving factors of green innovation, and uses the micro- and macro-data from China’s sports goods manufacturing industries.
Chengyin Huang, Ying Chen
doaj   +1 more source

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

Jurnal Aplikasi Manajemen, 2021
This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green
Asyhari Asyhari, Sitty Yuwalliatin
doaj   +1 more source

Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior

Journal of Innovation & Knowledge, 2022
“Green innovation” and “green products” are buzzwords in the current era. However, consumers habitually resist innovative appliances that differ from the conventional ones.
Muhammad Aamir Shafique Khan, Jianguo Du, Haider Ali Malik, Marhana Mohamed Anuar, Mahir Pradana, Mohd Rafi Bin Yaacob   +5 more
doaj   +1 more source

The role of green marketing practices towards product success as mediated by green corporate image and green innovation [PDF]

Innovative Marketing
This study aims to investigate how green marketing practices influence product success through the mediating effects of green corporate image and green innovation.
Asem Alnasser
doaj   +1 more source