Development and Characterization of Craft Beers Prepared with the Use of Tamarind (<i>Tamarindus indica</i> L.) Pulp. [PDF]
da Silva AS +9 more
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Integrating customer-based brand equity and the theory of planned behavior to predict electric vehicle adoption in China: The moderating role of perceived price. [PDF]
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Green Clothing Products Sense Quality · Consumption Emotion · Purchase Intention
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Consumer antecedents towards green product purchase intentions
Journal of Cleaner Production, 2021Abstract This study analyzed how consumers' previous purchase experiences influence environmental consciousness and attitude towards green product purchase intentions. Based on the Theory of Planned Behavior, it is assumed that previous purchase experience has a direct and positive influence on attitude and environmental consciousness, which in their
Cristiane Salomé Ribeiro Costa +4 more
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Predicting factors affecting green purchase intentions towards green products
World Review of Science, Technology and Sustainable Development, 2021The growing consumption of goods and services across the world has caused depletion of natural resources and severe damage to the environment.
Vijay Kumar Jain +3 more
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Prediction of Consumer Purchase Intention on Green Product
2021 International Seminar on Application for Technology of Information and Communication (iSemantic), 2021Education to the public on green products has been widely carried out. Consumers who buy green products can be profiled by segmenting green consumers. In green marketing, consumer education on sustainable consumption is increasingly needed in recent years due to the problem of environmental pollution which poses a serious threat to the world population.
Guruh Taufan Hariyadi +4 more
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Predictors of purchase intention toward green apparel products
Journal of Fashion Marketing and Management: An International Journal, 2017PurposeThe purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed to compare US and Chinese consumers to understand how green apparel behaviors differ by a country’s green market status and cultural differences.Design/methodology ...
Seung Bong Ko, Byoungho Jin
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Customer Purchase Intention in Online Green Product Brand Community
Asian Journal of Research in Business and Management, 2022Due to the increasing awareness of people's environment in choosing a product, resulting in high competition in green product industry. The impact of this phenomenon is also faced by early-stage start-ups in the green product industry, which has limited funds and resources.
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Factors affecting Young Consumers’ Purchase Intention of Green Products
Proceedings of International Conference on Business Management, 2021The purpose of this paper is to investigate the factors affecting young consumers’ purchase intention of green products in Sri Lanka, due to the lack of studies that deliberate green issues in the Sri Lankan context though environmental disputes increasingly affect every side of human life. Moreover, based on the prior researches, this study focuses on
H.K.D. Thilinika, T.S.L.W. Gunawardana
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