Results 81 to 90 of about 3,839 (263)
The Impact of Green Marketing and Perceived Innovation on Purchase Intention for Green Products
With the rise of eco-awareness and innovation in recent years, companies have constantly sought to be the firstto introduce new green-concept products to the market to gain a larger market share. However, it is unclearwhether consumer awareness of green marketing and innovation will increase purchase intention. This issuerequires an in-depth discussion.
Shwu-Ing Wu, Yen-Jou Chen
openaire +2 more sources
Laser‐Induced Graphene from Waste Almond Shells
Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
This study aims to determine the effect of green product, green perceived value, and environment knowledge on green purchase intention in Cleo Eco Green bottled water products in the perspective of Islamic economics.
Sari Kirana +2 more
doaj +1 more source
Biomass Native Structure Into Functional Carbon‐Based Catalysts for Fenton‐Like Reactions
This study indicates that eight biomasses with 2D flaky and 1D acicular structures influence surface O types, morphology, defects, N doping, sp2 C, and Co nanoparticles loading in three series of carbon, N‐doped carbon, and cobalt/graphitic carbon. This work identifies how these structural factors impact catalytic pathways, enhancing selective electron
Wenjie Tian +7 more
wiley +1 more source
Shellac, a centuries‐old natural resin, is reimagined as a green material for flexible electronics. When combined with silver nanowires, shellac films deliver transparency, conductivity, and stability against humidity. These results position shellac as a sustainable alternative to synthetic polymers for transparent conductors in next‐generation ...
Rahaf Nafez Hussein +4 more
wiley +1 more source
Examining the Intention of University Lecturers to Purchase Green Products
The unsustainable use of certain products has worsened environmental degradation. Natural calamities such as pollution, resource depletion, growing greenhouse gas emissions and global warming are a result of these menaces. The main purpose of this study was to assess the effect of university lecturers’ intention to purchase green products.
Eugene Okyere-Kwakye +1 more
openaire +2 more sources
MARKETING STRATEGY OF GREEN PRODUCT PURCHASE INTENTION IN INDONESIA
This study aims to analyze the effect of Green Brand Positioning, Green Brand Attitude, and Green Brand Knowledge on Green Purchase Intention of green products in Indonesia. This research was conducted using a multivariate analysis approach, using primary data with the Google form on 385 consumers of Aerostreet Indonesia's green shoe products.
null Adipa Gusti Permana +2 more
openaire +1 more source
Optoelectronic synaptic devices based on solution‐processed molecular telluride GST‐225 phase‐change inks are demonstrated for three‐factor learning. A global optical signal broadcast through a silicon waveguide induces non‐volatile conductance updates exclusively in locally electrically flagged memristors.
Kevin Portner +14 more
wiley +1 more source
Despite their potential for promoting environmental sustainability, understanding consumer adoption of green products is limited since such behavior is complex, as it may differ from typical purchasing motives and cultural values.
Nika Rakuša, Borut Milfelner
doaj +1 more source
Investigating factors that influence the purchase behaviour of green cosmetic products
The escalating global concerns regarding sustainable development issues have transformed the landscape of consumer behaviour, urging businesses to incorporate green practices and raise awareness among consumers.
Siphiwe Dlamini, Vimbai Mahowa
doaj +1 more source

