Results 261 to 270 of about 8,841 (300)
An Eye-Tracking Study on the Impact of Green Consumption Values on the Purchase Intention of Bamboo Products Under the Background of "Replacing Plastic with Bamboo". [PDF]
Behav Sci (Basel)Shi R, Qiao T, Liu C, Chen Z.
europepmc +1 more source
The Impact of Green Marketing on Consumer Purchase Intention
SSRN Electronic Journalopenaire +2 more sources
Enhance green purchase intentions
Management Decision, 2012 PurposeThe purpose of this study is to develop an original framework to explore the influences of green perceived value and green perceived risk on green purchase intentions and to discuss the mediation role of green trust.Design/methodology/approachThis study applies four original concepts – green perceived value, green perceived risk, green trust ...
Yu‐Shan Chen, Ching‐Hsun Chang
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The unexpected effect of frugality on green purchase intention
Journal of Retailing and Consumer Services, 2021Abstract Frugality is frequently associated with sustainable consumer behavior which contributes to a growing resource saving. In this study, we challenge the prevailing view. Compared to the positive effects of frugality, little work has focused on its negative effects.
Rubing Bai, Lin Zhang
exaly +2 more sources
PENGARUH GREEN PRODUCT TERHADAP GREEN PURCHASE INTENTION [PDF]
Penelitian ini difokuskan pada Pengaruh Green Product terhadap Green Purchase Intention. Studi pada Produk Sirup Markisa di Kabupaten Ciamis. Permasalahan yang dihadapi dalam penelitian ini meliputi: Bagaimana pengaruh green product terhadap Green Purchase Intention pada produk Sirup Markisa di Kabupaten Ciamis.
Faruk, Mujaddid +1 more
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How Does Green Product Knowledge Effectively Promote Green Purchase Intention?
Sustainability, 2019 Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent.
Rubing Bai
exaly +2 more sources
The Role of Green Advertisements in Green Purchase Intention
Kuwait Chapter of Arabian Journal of Business and Management Review, 2014The present study investigates the role of green advertisements in green purchase intentio n. One of the business domains which has attracted a lot of discussions on environmental is sues is green marketing. Green means the least damage towards the environment. This rese arch is a descriptive-correlational one.
Mozhgan Irandusth +1 more
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Effects of green brand on green purchase intention
Marketing Intelligence & Planning, 2014Purpose – The purpose of this paper is to build a comprehensive model and examine the relationship among green brand positioning (GBP), green brand knowledge (GBK), attitude toward green brand (AGB), and green purchase intention (GPI). Design/methodology/approach –
Yi-Chun Huang, Minli Yang, Yu-Chun Wang
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Journal of Islamic Marketing, 2019
PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
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PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
openaire +1 more source