Results 261 to 270 of about 292,880 (305)

Enhance green purchase intentions

Management Decision, 2012
PurposeThe purpose of this study is to develop an original framework to explore the influences of green perceived value and green perceived risk on green purchase intentions and to discuss the mediation role of green trust.Design/methodology/approachThis study applies four original concepts – green perceived value, green perceived risk, green trust ...
Yu‐Shan Chen, Ching‐Hsun Chang
openaire   +1 more source

Predicting factors affecting green purchase intentions towards green products

World Review of Science, Technology and Sustainable Development, 2021
The growing consumption of goods and services across the world has caused depletion of natural resources and severe damage to the environment.
Vijay Kumar Jain   +3 more
openaire   +1 more source

Green innovation and environmental awareness driven green purchase intentions

Marketing Intelligence & Planning, 2022
Purpose The purpose of this study is to explore the role of environmental awareness, environmental concerns, and green innovation toward green purchase intentions. This paper theoretically extends the existing knowledge on the subject matter and adds value to the existing knowledge.
Hashim Zameer, Humaira Yasmeen
openaire   +1 more source

Effects of green brand on green purchase intention

Marketing Intelligence & Planning, 2014
Purpose – The purpose of this paper is to build a comprehensive model and examine the relationship among green brand positioning (GBP), green brand knowledge (GBK), attitude toward green brand (AGB), and green purchase intention (GPI). Design/methodology/approach –
Yi-Chun Huang, Minli Yang, Yu-Chun Wang
openaire   +1 more source

Green purchase intention

Journal of Islamic Marketing, 2019
PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
openaire   +1 more source

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