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Consumer antecedents towards green product purchase intentions
Journal of Cleaner Production, 2021Abstract This study analyzed how consumers' previous purchase experiences influence environmental consciousness and attitude towards green product purchase intentions. Based on the Theory of Planned Behavior, it is assumed that previous purchase experience has a direct and positive influence on attitude and environmental consciousness, which in their
Cristiane Salomé Ribeiro Costa +4 more
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The Role of Green Advertisements in Green Purchase Intention
Kuwait Chapter of Arabian Journal of Business and Management Review, 2014The present study investigates the role of green advertisements in green purchase intentio n. One of the business domains which has attracted a lot of discussions on environmental is sues is green marketing. Green means the least damage towards the environment. This rese arch is a descriptive-correlational one.
Mozhgan Irandusth +1 more
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Price presentation effects on green purchase intentions
Journal of Product & Brand Management, 2014Purpose – This paper aims to examine the effect of price promotion presentation formats on consumers’ green purchase intentions across various levels of greenness. Despite the increasing awareness of environmental issues and green products among consumers, there is a gap between their green attitude and purchase ...
Shir-Way Siew +2 more
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Customer's purchase intention for a green home
International Journal of Procurement Management, 2017The study has focused on the customer's purchase intention for a green home. Questionnaires had been distributed to the potential customers that had an intention to purchase a home. Descriptive statistics showed that almost 78% of the respondents had a clear preference for purchasing a green home; where, the majority of them were from those with a ...
Nik Ramli Nik Abdul Rashid +1 more
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Green Advertising Appeal and Consumer Purchase Intention
Jurnal Pengurusan, 2016ABSTRACT This study investigates the influences of various types of green message (self-benefit and other-benefit appeals) on consumers’ green purchase intentions among Malaysians and Iranians. In particular, this study examines whether the type of appeal affects consumers’ purchase intentions differently, and whether this effect is moderated by the ...
Siohong Tih +3 more
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Impact of green packaging design on green purchase intention
Social Behavior and Personality: an international journalWe explored the relationship between green packaging design and green purchase intention from the perspective of consumers by conducting a bootstrapped mediation effects analysis and a multiple mediation analysis with 513 users of a brand in China that has green packaging.
Yingyi Deng, Yi-Chun Yang
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Analysis of Gap between Green Purchase Intention and Green Purchase Behavior
NIDA Development Journal, 64, 2, 120 ...openaire +1 more source
2023
Green products have long been promoted as one of the possible solutions to the environmental dilemma that the earth is facing. Recent research also indicates that consumers are also increasingly willing to contribute to the environmental cause by purchasing green products, while businesses are also responding by making green products more readily ...
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Green products have long been promoted as one of the possible solutions to the environmental dilemma that the earth is facing. Recent research also indicates that consumers are also increasingly willing to contribute to the environmental cause by purchasing green products, while businesses are also responding by making green products more readily ...
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Online purchase intention of Green products
AIP Conference Proceedings, 2023Damar A. Irawan +3 more
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Data Paper of Green Purchase Intention (Green Awareness)
Data Paper of Green Purchase Intention (Green Awareness)openaire +1 more source