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Customer's purchase intention for a green home
International Journal of Procurement Management, 2017The study has focused on the customer's purchase intention for a green home. Questionnaires had been distributed to the potential customers that had an intention to purchase a home. Descriptive statistics showed that almost 78% of the respondents had a clear preference for purchasing a green home; where, the majority of them were from those with a ...
Nik Ramli Nik Abdul Rashid +1 more
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Green consumerism: The influence of product attributes and values on purchasing intentions [PDF]
Journal of Consumer Behaviour, 2014 AbstractGenerally, a majority of consumers support the idea of purchasing green products. However, this is often not translated into actual behaviour. We argue that there is a trade‐off between the influence of product attributes on purchasing decisions, whereby it is assumed that consumers tend to focus on egoistic product attributes first, followed ...
Schuitema, Geertje, De Groot, J.I.M.
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THE INFLUENCE OF GOVERNMENT SUPPORT ON GREEN PURCHASE INTENTION
The EUrASEANs: journal on global socio-economic dynamics, 2023Green consumption is the main driving force for sustainable economic growth and the main factor for the high-quality economic development of various countries. Based on the S-O-R (stimulus-organism-response) theory, this paper constructs a conceptual model of green purchase intention with government support as an independent variable, green trust as an
Chengning Huang, Kai Tan
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Impact of green packaging design on green purchase intention
Social Behavior and Personality: an international journalWe explored the relationship between green packaging design and green purchase intention from the perspective of consumers by conducting a bootstrapped mediation effects analysis and a multiple mediation analysis with 513 users of a brand in China that has green packaging.
Yingyi Deng, Yi-Chun Yang
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2022
Green products have long been promoted as one of the possible solutions to the environmental dilemma that the earth is facing. Recent research also indicates that consumers are also increasingly willing to contribute to the environmental cause by purchasing green products, while businesses are also responding by making green products more readily ...
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Green products have long been promoted as one of the possible solutions to the environmental dilemma that the earth is facing. Recent research also indicates that consumers are also increasingly willing to contribute to the environmental cause by purchasing green products, while businesses are also responding by making green products more readily ...
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Price presentation effects on green purchase intentions
Journal of Product & Brand Management, 2014Purpose – This paper aims to examine the effect of price promotion presentation formats on consumers’ green purchase intentions across various levels of greenness. Despite the increasing awareness of environmental issues and green products among consumers, there is a gap between their green attitude and purchase ...
Shir-Way Siew +2 more
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Analysis of Gap between Green Purchase Intention and Green Purchase Behavior
NIDA Development Journal, 64, 2, 120 ...openaire +1 more source
Online purchase intention of Green products
AIP Conference Proceedings, 2023Damar A. Irawan +3 more
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International Journal of Business and Technology Management
protection. Adopting the Theory of Planned Behavior (TPB) theoretical framework, this research systematically examines the causal pathways underlying environmentally conscious consumption patterns. This study employed a web-based survey methodology targeting active online shoppers, yielding 219 analyzable responses after implementing stringent quality ...
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protection. Adopting the Theory of Planned Behavior (TPB) theoretical framework, this research systematically examines the causal pathways underlying environmentally conscious consumption patterns. This study employed a web-based survey methodology targeting active online shoppers, yielding 219 analyzable responses after implementing stringent quality ...
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Effect of consumption values on customers’ green purchase intention: a mediating role of green trust
Social Responsibility Journal, 2021Sanjida Amin
exaly