Results 301 to 310 of about 2,554,379 (338)

The unexpected effect of frugality on green purchase intention

Journal of Retailing and Consumer Services, 2021
Abstract Frugality is frequently associated with sustainable consumer behavior which contributes to a growing resource saving. In this study, we challenge the prevailing view. Compared to the positive effects of frugality, little work has focused on its negative effects.
Lin Zhang
exaly   +2 more sources

PENGARUH GREEN PRODUCT TERHADAP GREEN PURCHASE INTENTION [PDF]

Penelitian ini difokuskan pada Pengaruh Green Product terhadap Green Purchase Intention. Studi pada Produk Sirup Markisa di Kabupaten Ciamis. Permasalahan yang dihadapi dalam penelitian ini meliputi: Bagaimana pengaruh green product terhadap Green Purchase Intention pada produk Sirup Markisa di Kabupaten Ciamis.
Faruk, Mujaddid, Fikri, Muhammad Welmi Ihsan   +1 more
openaire   +3 more sources

How Does Green Product Knowledge Effectively Promote Green Purchase Intention?

Sustainability, 2019
Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent.
Baolong Ma, Rubing Bai, Hong Wang
exaly   +2 more sources

The Role of Green Advertisements in Green Purchase Intention

Kuwait Chapter of Arabian Journal of Business and Management Review, 2014
The present study investigates the role of green advertisements in green purchase intentio n. One of the business domains which has attracted a lot of discussions on environmental is sues is green marketing. Green means the least damage towards the environment. This rese arch is a descriptive-correlational one.
Mozhgan Irandusth, Mohammad Taheri Roozbahani   +1 more
openaire   +1 more source

Effects of green brand on green purchase intention

Marketing Intelligence & Planning, 2014
Purpose – The purpose of this paper is to build a comprehensive model and examine the relationship among green brand positioning (GBP), green brand knowledge (GBK), attitude toward green brand (AGB), and green purchase intention (GPI). Design/methodology/approach –
Yi-Chun Huang, Minli Yang, Yu-Chun Wang
openaire   +1 more source

Customer's purchase intention for a green home

International Journal of Procurement Management, 2017
The study has focused on the customer's purchase intention for a green home. Questionnaires had been distributed to the potential customers that had an intention to purchase a home. Descriptive statistics showed that almost 78% of the respondents had a clear preference for purchasing a green home; where, the majority of them were from those with a ...
Nik Ramli Nik Abdul Rashid, Mohd. Rizaimy Shaharudin   +1 more
openaire   +1 more source

Green purchase intention

Journal of Islamic Marketing, 2019
PurposeThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them.Design/methodology/approachFor this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this ...
openaire   +1 more source

Green consumerism: The influence of product attributes and values on purchasing intentions [PDF]

Journal of Consumer Behaviour, 2014
AbstractGenerally, a majority of consumers support the idea of purchasing green products. However, this is often not translated into actual behaviour. We argue that there is a trade‐off between the influence of product attributes on purchasing decisions, whereby it is assumed that consumers tend to focus on egoistic product attributes first, followed ...
Schuitema, Geertje, De Groot, J.I.M.
openaire   +1 more source

Impact of green packaging design on green purchase intention

Social Behavior and Personality: an international journal
We explored the relationship between green packaging design and green purchase intention from the perspective of consumers by conducting a bootstrapped mediation effects analysis and a multiple mediation analysis with 513 users of a brand in China that has green packaging.
Yingyi Deng, Yi-Chun Yang
openaire   +1 more source

Green consumer behaviour : studying factors influencing consumers' green purchase intentions, and the relationship between intentions and actual purchases

2022
Green products have long been promoted as one of the possible solutions to the environmental dilemma that the earth is facing. Recent research also indicates that consumers are also increasingly willing to contribute to the environmental cause by purchasing green products, while businesses are also responding by making green products more readily ...
openaire   +1 more source