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Online purchase intention of Green products

AIP Conference Proceedings, 2023
Damar A. Irawan   +3 more
openaire   +1 more source

Study on the Driving Mechanisms of Green Purchasing Behavior - Mediation of Green Purchasing Intention

International Journal of Business and Technology Management
protection. Adopting the Theory of Planned Behavior (TPB) theoretical framework, this research systematically examines the causal pathways underlying environmentally conscious consumption patterns. This study employed a web-based survey methodology targeting active online shoppers, yielding 219 analyzable responses after implementing stringent quality ...
openaire   +1 more source

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Frontiers in Psychology, 2021
Dr. Muhammad Usman Riaz
exaly  

Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China

Journal of Business Research, 2021
Adrian Kuah, Pengji Wang, Muthu de Silva
exaly  

Factors Affecting Green Purchase Intention and its Impact on Green Purchase Behavior

This study aims to obtain empirical evidence related to the influence of factors affecting green purchase intention. In addition, this study also examines the effect of green purchase intention on green purchase behavior moderated by willingness to pay. The data analysis method uses Structural Equation Modeling (SEM) AMOS. This research is quantitative
Nazmi, Muhamad Ibnu   +1 more
openaire   +1 more source

Consumer confidence and green purchase intention: An application of the stimulus-organism-response model

Journal of Retailing and Consumer Services, 2022
Yonggui Wang, Daniel Hampson
exaly  

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