Results 271 to 280 of about 1,721,272 (322)
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Advancing on the analysis of causes and consequences of green skepticism
Journal of Cleaner Production, 2021Abstract With the increasing trend toward sustainable purchasing, companies invest vast sums of money advertising their sustainability. Yet there are also companies doing the exact opposite for fear of consumer skepticism toward sustainability claims. Consumer skepticism can have adverse effects on company image and performance.
Yousuf Farooq, H. Wicaksono
semanticscholar +2 more sources
Exploring nuances of green skepticism in different economies
Marketing Intelligence & Planning, 2019The purpose of this paper is to investigate the relationship between consumers’ skepticism and green consumption in different economies by exploring antecedents and consequences of skepticism.,Using a cross-country approach, with data from Brazil and ...
Minelle E. Silva +3 more
semanticscholar +2 more sources
Journal of Foodservice Business Research
This study examines how greenwashing effects customers’ intention to make environmentally friendly purchases, known as green purchase intention, and how green skepticism, green brand love, and green brand loyalty mediate this relationship.
A. Zaid +3 more
semanticscholar +2 more sources
This study examines how greenwashing effects customers’ intention to make environmentally friendly purchases, known as green purchase intention, and how green skepticism, green brand love, and green brand loyalty mediate this relationship.
A. Zaid +3 more
semanticscholar +2 more sources
International Journal of Hospitality Management, 2021
Abstract Food overconsumption is increasingly a concern even as consumers are growing skeptical of companies’ green marketing techniques. Accordingly, green demarketing strategies, which aim to lower consumer demand, have become more prevalent in recent years.
Xingyi Zhang +3 more
semanticscholar +2 more sources
Abstract Food overconsumption is increasingly a concern even as consumers are growing skeptical of companies’ green marketing techniques. Accordingly, green demarketing strategies, which aim to lower consumer demand, have become more prevalent in recent years.
Xingyi Zhang +3 more
semanticscholar +2 more sources
Research Journal for Social Affairs
With the rise of technology and social media, people are becoming more aware of their impact on the environment and society. As a result, businesses are adopting green marketing strategies, such as eco-labels and green advertising, to highlight the ...
Mahroosa Raza +4 more
semanticscholar +2 more sources
With the rise of technology and social media, people are becoming more aware of their impact on the environment and society. As a result, businesses are adopting green marketing strategies, such as eco-labels and green advertising, to highlight the ...
Mahroosa Raza +4 more
semanticscholar +2 more sources
From Decision to Run: The Moderating Role of Green Skepticism
Journal of Food Products Marketing, 2018This paper examines the impact of corporate ability, environmental attitude, and environmental knowledge on consumers’ purchase intentions, information seeking, and actual green purchase behavior; ...
A. Zarei, F. Maleki
semanticscholar +2 more sources
The dynamics of environmental knowledge and skepticism in green footwear marketing
Journal of Global Fashion MarketingThis study examines the relationship between environmental knowledge, attitudes, and social norms influencing green skepticism toward sustainable footwear. The data was collected from 510 United States respondents and analyzed using Partial Least Square –
Angga Ranggana Putra, Caroline Kopot
semanticscholar +2 more sources
Journal of Advertising, 2014
This article revisits the widely believed notion of the skeptical green consumer, in other words, that green consumers tend to distrust green advertising. Study 1, a survey of U.S. consumers, found no positive relationship between green consumerism and general ad skepticism.
Matthes, J., Wonneberger, A.
openaire +3 more sources
This article revisits the widely believed notion of the skeptical green consumer, in other words, that green consumers tend to distrust green advertising. Study 1, a survey of U.S. consumers, found no positive relationship between green consumerism and general ad skepticism.
Matthes, J., Wonneberger, A.
openaire +3 more sources
2021
Businesses are increasingly marketing their products on social media platforms in order to better communicate with their customers. Considering stimulus-organism- response (SOR) theory, this study uncovers the impacts of social media (SM) greenwashing on SM green advertising skepticism and on its consequences including green purchase intention.
Kashif Farhat +2 more
openaire +1 more source
Businesses are increasingly marketing their products on social media platforms in order to better communicate with their customers. Considering stimulus-organism- response (SOR) theory, this study uncovers the impacts of social media (SM) greenwashing on SM green advertising skepticism and on its consequences including green purchase intention.
Kashif Farhat +2 more
openaire +1 more source