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The Fight Against Green Skepticism: A Literature Review
International Journal of Innovative Science and Research TechnologyGreen skepticism is one of the phenomena that weakens the willingness to purchase eco-friendly goods and services, potentially impacting environmental management and market growth for green initiatives. This is a problem for consumers and businesses, presenting harmful repercussions, which can be explained by the fact that they have few means to ...
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Research Journal for Social Affairs
With the rise of technology and social media, people are becoming more aware of their impact on the environment and society. As a result, businesses are adopting green marketing strategies, such as eco-labels and green advertising, to highlight the environmental benefits of their products.
Mahroosa Raza +4 more
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With the rise of technology and social media, people are becoming more aware of their impact on the environment and society. As a result, businesses are adopting green marketing strategies, such as eco-labels and green advertising, to highlight the environmental benefits of their products.
Mahroosa Raza +4 more
openaire +1 more source
From Decision to Run: The Moderating Role of Green Skepticism
Journal of Food Products Marketing, 2018Azim, Fatemeh Maleki
exaly

