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The Fight Against Green Skepticism: A Literature Review

International Journal of Innovative Science and Research Technology
Green skepticism is one of the phenomena that weakens the willingness to purchase eco-friendly goods and services, potentially impacting environmental management and market growth for green initiatives. This is a problem for consumers and businesses, presenting harmful repercussions, which can be explained by the fact that they have few means to ...
openaire   +1 more source

Sustainable Packaging in the Supply Value Chain: Mitigating Product Confusion and Green Skepticism through Strategic Green Marketing

Research Journal for Social Affairs
With the rise of technology and social media, people are becoming more aware of their impact on the environment and society. As a result, businesses are adopting green marketing strategies, such as eco-labels and green advertising, to highlight the environmental benefits of their products.
Mahroosa Raza   +4 more
openaire   +1 more source

From Decision to Run: The Moderating Role of Green Skepticism

Journal of Food Products Marketing, 2018
Azim, Fatemeh Maleki
exaly  

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