Results 261 to 270 of about 113,201 (294)

Influence of Polishing Systems on Surface Roughness of Lithium Disilicate Ceramics Following Dental Bleaching.

J Pharm Bioallied Sci
Alsalamah N, Alnujaban M, Ezzat Youssif E, Alkharisi MK, Alaswad A, Alsalamah R.   +5 more
europepmc   +1 more source

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Linking green skepticism to green purchase behavior

Journal of Cleaner Production, 2016
Widespread societal concern that firms are disseminating false or ambiguous environmental information has led to a growing number of customers becoming skeptical about the environmental performance and benefits of green products. As skepticism might have a detrimental effect on consumer responses there is a need for a better understanding of how ...
See Kwong Goh, Balaji M S
exaly   +2 more sources

Exploring nuances of green skepticism in different economies

Marketing Intelligence and Planning, 2020
PurposeThe purpose of this paper is to investigate the relationship between consumers’ skepticism and green consumption in different economies by exploring antecedents and consequences of skepticism.Design/methodology/approachUsing a cross-country approach, with data from Brazil and France, the relationships between green skepticism and downstream ...
Minelle E Silva, José Milton de Sousa-Filho   +1 more
exaly   +2 more sources

Advancing on the analysis of causes and consequences of green skepticism

Journal of Cleaner Production, 2021
Abstract With the increasing trend toward sustainable purchasing, companies invest vast sums of money advertising their sustainability. Yet there are also companies doing the exact opposite for fear of consumer skepticism toward sustainability claims. Consumer skepticism can have adverse effects on company image and performance.
Yousuf Farooq
exaly   +2 more sources

Green skepticism: review and research agenda

Marketing Intelligence and Planning
PurposeDespite a growing interest in investigating green skepticism, there has been a paucity of effort in synthesizing green skepticism research. This study aims to synthesize extant green skepticism research. This study is useful in providing a comprehensive synthesis of research on green skepticism and identifying key gaps in the existing literature,
Achchuthan Sivapalan, Raiswa Saha
exaly   +2 more sources

The effects of restaurant green demarketing on green skepticism and dining intentions: Investigating the roles of benefit associations and green reputation

International Journal of Hospitality Management, 2021
Abstract Food overconsumption is increasingly a concern even as consumers are growing skeptical of companies’ green marketing techniques. Accordingly, green demarketing strategies, which aim to lower consumer demand, have become more prevalent in recent years.
Xingyi Zhang, Eunha Jeong, Soocheong Jang   +2 more
exaly   +2 more sources

The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Journal of Advertising, 2014
This article revisits the widely believed notion of the skeptical green consumer, in other words, that green consumers tend to distrust green advertising. Study 1, a survey of U.S. consumers, found no positive relationship between green consumerism and general ad skepticism.
Matthes, J., Wonneberger, A.
openaire   +3 more sources