Results 271 to 280 of about 113,201 (294)

Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media

2021
Businesses are increasingly marketing their products on social media platforms in order to better communicate with their customers. Considering stimulus-organism- response (SOR) theory, this study uncovers the impacts of social media (SM) greenwashing on SM green advertising skepticism and on its consequences including green purchase intention.
Kashif Farhat, Wajeeha Aslam, Iviane Ramos de Luna   +2 more
openaire   +1 more source

Factors Affecting Skepticism toward Green Advertising

Journal of Advertising, 2012
Abstract Despite the growth of green marketing, there is a shortage of studies on green communication. Thus, this research aims to understand whether consumers who are concerned about the environment conserve resources and have environmentally friendly buying habits and whether they are skeptical about the green communications conveyed by companies ...
Arminda Maria Finisterra do Paço, Rosa Reis   +1 more
openaire   +1 more source

GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM

Global Fashion Management Conference, 2020
GREEN LUXURY ...
Monica Faraoni, Lamberto Zollo
openaire   +2 more sources

Beware! Green skepticism hampers the effects of Green HRM on OCB environment and green hotel performance

Current Psychology
Haroon Bakari
exaly   +2 more sources

Effects of greenwashing on green purchase intention: the mediating role of green skepticism, green brand love and green brand loyalty

Journal of Foodservice Business Research
Ahmed Adnan Zaid, Rani Shahwan, Firas Alnasr   +2 more
exaly   +2 more sources

How green are you, really? Consumers’ skepticism toward brands with green claims

Journal of Global Responsibility, 2016
PurposeThe purpose of this paper is to examine the relationship between perceptions of brands advertising claims of environmental sustainability, intention to purchase such brands and the role of trust.Design/methodology/approachAdapted scales were used to measure perceptions of price–value perception, environmental concern, brand trust and purchase ...
Emre Ulusoy, Paul G. Barretta
openaire   +1 more source

How does green advertising skepticism on social media affect consumer intention to purchase green products?

Journal of Consumer Behaviour, 2020
AbstractUnderpinned by the stimulus–organism–response model, this study explores the underlying mechanism through which green advertising skepticism on social media affects consumer green purchase intention. It also investigates the boundary factors that moderate this indirect relationship. Performing structural equation modeling on data collected from
Biao Luo, Ying Sun, Jie Shen, Lihui Xia
openaire   +1 more source

Green advertising skepticism: A bibliometric analysis

ACADEMICIA: An International Multidisciplinary Research Journal
AbstractPurposeThis study seeks to analyse quantitatively historical research trends and propose future directions in the field of consumer's skepticism towards green advertising through bibliometric analysis.MethodologyA bibliometric analysis was conducted on 261 articles sourced from Scopus and Web of Science, following Donthu et al.
Isha Verma, null Gayatri
openaire   +1 more source

From Decision to Run: The Moderating Role of Green Skepticism

Journal of Food Products Marketing, 2017
This paper examines the impact of corporate ability, environmental attitude, and environmental knowledge on consumers’ purchase intentions, information seeking, and actual green purchase behavior; ...
Azim Zarei, Fatemeh Maleki
openaire   +1 more source

Consumer responses toward green advertising: The effects of gender, advertising skepticism, and green motive attribution

Journal of Marketing Communications, 2018
This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
openaire   +1 more source