Results 281 to 290 of about 1,721,272 (322)
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Factors Affecting Skepticism toward Green Advertising
Journal of Advertising, 2012Abstract Despite the growth of green marketing, there is a shortage of studies on green communication. Thus, this research aims to understand whether consumers who are concerned about the environment conserve resources and have environmentally friendly buying habits and whether they are skeptical about the green communications conveyed by companies ...
Arminda Maria Finisterra do Paço +1 more
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GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM
Global Fashion Management Conference, 2020GREEN LUXURY ...
Monica Faraoni, Lamberto Zollo
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Journal Research of Social Science Economics and Management
The fast fashion industry in Indonesia is rapidly growing but faces significant challenges related to environmental impacts and greenwashing, which lead to consumer skepticism about environmental claims.
Aldi Mahardika Lexmana +3 more
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The fast fashion industry in Indonesia is rapidly growing but faces significant challenges related to environmental impacts and greenwashing, which lead to consumer skepticism about environmental claims.
Aldi Mahardika Lexmana +3 more
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How green are you, really? Consumers’ skepticism toward brands with green claims
Journal of Global Responsibility, 2016PurposeThe purpose of this paper is to examine the relationship between perceptions of brands advertising claims of environmental sustainability, intention to purchase such brands and the role of trust.Design/methodology/approachAdapted scales were used to measure perceptions of price–value perception, environmental concern, brand trust and purchase ...
Emre Ulusoy, Paul G. Barretta
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Journal of Sustainable Marketing
The study investigated how tourists' awareness of greenwashing affects their intention to book green accommodation services, focusing on the roles of green skepticism and trust as mediators. A structured questionnaire was used to assess tourists’ ability
Huong Giang Vu
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The study investigated how tourists' awareness of greenwashing affects their intention to book green accommodation services, focusing on the roles of green skepticism and trust as mediators. A structured questionnaire was used to assess tourists’ ability
Huong Giang Vu
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The Influence of Hotel Greenwashing on Visit Intentions: The Mediating Role of Green Skepticism
International Journal of Advanced engineering Management and ScienceIn recent decades, with the increasingly serious environmental problems, more and more companies and consumers pay attention to practice green consumption.
Chao-Chien Chen +3 more
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Journal of Consumer Behaviour, 2020
AbstractUnderpinned by the stimulus–organism–response model, this study explores the underlying mechanism through which green advertising skepticism on social media affects consumer green purchase intention. It also investigates the boundary factors that moderate this indirect relationship. Performing structural equation modeling on data collected from
Biao Luo, Ying Sun, Jie Shen, Lihui Xia
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AbstractUnderpinned by the stimulus–organism–response model, this study explores the underlying mechanism through which green advertising skepticism on social media affects consumer green purchase intention. It also investigates the boundary factors that moderate this indirect relationship. Performing structural equation modeling on data collected from
Biao Luo, Ying Sun, Jie Shen, Lihui Xia
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Green advertising skepticism: A bibliometric analysis
ACADEMICIA: An International Multidisciplinary Research JournalAbstractPurposeThis study seeks to analyse quantitatively historical research trends and propose future directions in the field of consumer's skepticism towards green advertising through bibliometric analysis.MethodologyA bibliometric analysis was conducted on 261 articles sourced from Scopus and Web of Science, following Donthu et al.
Isha Verma, null Gayatri
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Journal of Marketing Communications, 2018
This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
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This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
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Sustainability
Against the backdrop of the transition toward a sustainable society, the green product market has expanded steadily. However, green skepticism poses a significant challenge to promoting sustainable consumption.
Shengyi Zhou, Eunji Seo
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Against the backdrop of the transition toward a sustainable society, the green product market has expanded steadily. However, green skepticism poses a significant challenge to promoting sustainable consumption.
Shengyi Zhou, Eunji Seo
semanticscholar +1 more source