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Effect of Consumer Skepticism on Consumer Intention in Purchasing Green Product

IOP Conference Series: Earth and Environmental Science, 2022
The image of environmentally friendly products is often seen as bad, consumer doubt that environmentally friendly products are really made with environmentally friendly raw materials. This attitude is known as consumer skepticism (doubt) towards products
R. Bursan, Driya Wiryawan, Habibbullah Jimad, I. Listiana, M. Riantini, Helvi Yanfika, R. Widyastuti, Abdul Mutolib, D. A. Adipathy   +8 more
semanticscholar   +2 more sources

Stimulation of Purchase Behavior Toward Biodegradable Bags: The Role of Green Skepticism

Emerging Science Journal
Today, the habit of using light, durable, and disposable plastics that are poorly managed is one of the main reasons for environmental pollution, biodiversity loss, and climate change in Vietnam.
Le Nguyen, Nguyen Thi Lien Hoa
semanticscholar   +3 more sources

Consumer Skepticism Towards Green Marketing: Strategies to Build Trust

INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
This paper examines consumer skepticism about green marketing and ways to build trust among Generation Z consumers. As people become more concerned about the environment, businesses are using green marketing practices to attract eco-conscious consumers ...
Soundarya S
semanticscholar   +2 more sources

The Influence of Green Skepticism, Environmental Knowledge and Environmental Concern on Generation Z's Green Purchase Intentions in Indonesia

Malaysian Journal of Social Sciences and Humanities (MJSSH), 2020
As environment become a prominent issue throughout the world, consumer behaviour significantly changed and adapted to be more sustainable. This interest around environment has led to aspiring business opportunities of green product or environmentally ...
Karolina Fabiola, Lidia Mayangsari
semanticscholar   +3 more sources

Building trust, reducing skepticism: Green branding and sustainable purchase behavior in Indonesia

Asian Management and Business Review
Growing consumer pressure for businesses to adopt sustainable practices has made green branding a global priority, particularly in emerging markets such as Indonesia where environmental challenges and rising awareness intersect.
Sitti Mujahida Baharuddin, Badaruddin Badaruddin, Fatmasari Fatmasari, Hafipah Hafipah   +3 more
doaj   +2 more sources

The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising [PDF]

‫مدیریت بازرگانی, 2022
Objective Researchers have got conflicting perspectives on the reasons that make individuals disinclined toward consuming green products. Adopting a novel approach, this study focuses on the role of persuasive knowledge (i.e., agent, tactic, and topic ...
Fateme Abolhasani Targhi, Seyyed Hassan Hataminasab   +1 more
doaj   +1 more source

Measures to Create an Eco-friendly Business Management Environment through Greenwashing Case analysis [PDF]

대한환경공학회지, 2023
As environmental problems such as climate and resource depletion are seriously occurring worldwide, the climate crisis and environmental problems are drawing attention throughout society.
Jeongmin Lee, Goeun Jang, Seunghee Jin, Chaeyun Hwang, Sokhee P. Jung   +4 more
doaj   +1 more source

Empirical Study Of Greenwashing Antecendent And Its Consequences On The Purchase Intention Of Environmental Friendly Products

Performance, 2023
This study aims to examine the phenomenon of alleged greenwashing at PT Tirta Fresindo Jaya as the producer of Le Minerale bottled water with variables recommended in several previous studies, including Greenwashing, Skepticism, Confusion, Information ...
Muhammad Yusuf As-Shiddiqie, Weni Novandari, MD Aolywlah   +2 more
doaj   +1 more source

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP SKEPTIS KONSUMEN PADA IKLAN HIJAU (STUDI KASUS PADA MASYARAKAT KOTA PALEMBANG KONSUMEN AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES "PILIH, MINUM, REMUKKAN")

Journal of Management and Business Review, 2017
The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on ...
Fenny Fathiyah, Zakaria Wahab
doaj   +1 more source

Imagining Corporate Sustainability as a Public Good Rather than a Corporate Bad [PDF]

, 2014
Corporations have been criticized for their environmental misdeeds for over a century, so it is not surprising that many view corporate approaches to sustainability with skepticism.
Wagner, Wendy E.
core   +1 more source