Results 291 to 300 of about 1,721,272 (322)

DIGITAL SUSTAINABILITY CLAIMS AND CONSUMER SKEPTICISM: A STUDY OF GENERATION Z’S BEHAVIORAL RESPONSES TO MSMES’ GREEN MARKETING ON SOCIAL MEDIA IN PURWOKERTO, INDONESIA

The International Conference on Sustainable Economics Management and Accounting Proceeding
In response to the escalating global emphasis on environmental sustainability, Micro, Small, and Medium Enterprises (MSMEs) in Purwokerto, Indonesia, have increasingly adopted green digital marketing strategies to engage younger consumer cohorts ...
Ekky Fajar Ramdhani, Larisa Pradisti
semanticscholar   +1 more source

The Impact of Green Brand Skepticism, Experiential Risk and Cognitive Dissonance on Green Brand Switching Behavior: A Case Study of Bridgestone Eco-Friendly Tyres

International Journal of Integrative Research
The increase and development of the four-wheeled vehicle automotive industry in Indonesia will indirectly make public interest in tire products higher.
Hanansa Rais Dabinda, Arry Widodo, Agus Maolana Hidayat   +2 more
semanticscholar   +1 more source

Not All Pride is Equal: Understanding Persuasion Through Pride Appeals, Product Involvement, and Skepticism in Green Advertising

Journal of Promotion Management
This research investigated the persuasive effects of authentic and hubristic pride appeals in green advertising, focusing on how cognitive appraisals, product involvement, and advertising skepticism shape consumer responses.
Ji Mi Hong, Rachel Esther Lim
semanticscholar   +1 more source

The Effect of Greenwashing on Switching Intention: The Mediating Roles of Green Consumer Confusion and Perceived Consumer Skepticism, and the Moderating Role of Green Perceived Risk (A Case Study on PlantBottle Coca-Cola Consumers among Indonesian Citizens)

Dinasti International Journal of Economics, Finance & Accounting
This study investigates the influence of greenwashing on switching intention by examining the roles of green perceived risk, green consumer confusion, and perceived consumer skepticism.
Meliyana Rizki Prabaningrum, Suliyanto Suliyanto, Refius Pradipta   +2 more
semanticscholar   +1 more source

Little green lies: greenwashing’s detrimental impact on corporate perception and the interplay of perceived motives, skepticism and authenticity

Corporate Communications. An International Journal
Amidst the urgency of climate change, organizations often exaggerate their environmental commitments, resulting in a perceived gap between their environmental claims and real actions, termed as greenwashing.
Juliane Keilmann, Thomas Koch
semanticscholar   +1 more source

Green high-performance work systems and green service innovation: moderated mediation model of decent work and climate change skepticism

Management of environmental quality
PurposeBased on the ability-motivation-opportunity (AMO) framework, this paper develops and tests a moderated mediation model to investigate how and when green high-performance work systems (GHPWS) lead to green service innovation (GSI). For this purpose,
S. Zulfiqar
semanticscholar   +1 more source

Green Culture, Nurses' Climate Change Skepticism, and Eco-Capability in Hospitals: A Cross-Sectional Study.

International Nursing Review
AIM To examine how green organizational culture and nurses' climate change skepticism influence hospitals' eco-capability, and whether climate skepticism moderates this relationship.
A. El-Sayed, Boshra Mostafa Younes, S. Alsenany, Ibrahim Alasqah, Maha Gamal Ramadan Asal   +4 more
semanticscholar   +1 more source

Skeptics of Green

2021
openaire   +1 more source

24 Skeptics of Green

2021
openaire   +1 more source

Green Chemistry in the Synthesis of Pharmaceuticals

Chemical Reviews, 2022
Supratik Kar, Hans Sanderson, Kunal Roy
exaly