Results 11 to 20 of about 791,970 (248)
STRATEGI GUERILLA MARKETING AMAZONE LAUNDRY DALAM MENGAKUISISI PELANGGAN
Journal of Economic, Business and Engineering, 2022 Penelitian ini bertujuan untuk mengetahui bagaimana penerapan strategi guerilla marketing pada amazone laundry dalam mengakuisisi pelanggan. Jenis penelitian yang dipilihnya adalah penelitian kualitatif.
Yusqi Mahfud, C. Anwar
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South Asian Journal of Management Sciences, 2021 : The study examines the impact of viral, street, stealth, ambient, and ambush marketing on consumer buying behavior towards the clothing industry in Karachi, Pakistan.
Raheel Farooqui
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Guerrilla Advertising Strategies A Theoretical Approach
Journal of Architecture, Art & Humanistic Science, 2021 In present economic scenario, people are exposed to a greater number of commercial messages which cannot be perceived unless they at first instance have grabbed the attention.
Huda Othman
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Guerrilla marketing applied to companies in the dental equipment sector
Revista Arbitrada Interdisciplinaria Koinonía, 2020 The research aims to analyze guerrilla marketing applied to companies in the dental equipment sector in Ecuador. It was generated from a descriptive type with non-experimental field design, a population sample of 123 professionals linked to dental ...
Francisco José Moscoso-Moscoso +3 more
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Journal of Architecture, Art & Humanistic Science, 2021 Modern communication technology has witnessed, during the last twenty years, an amazing development and an unparalleled explosion, as it leads us towards a new communication style that accommodates all modes of communication, which is interactive ...
Mohamed Essam Fawzy Husein +2 more
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Using Guerilla Advertising Strategy to Create Effective Animated Ads
Journal of Architecture, Art & Humanistic Science, 2016 The research addresses the “Guerilla Advertising Strategy” for creating effective animated ads through some different points, which are: the historical background of the usage of the term “Guerilla”, defining the Guerilla Marketing, the basics of the ...
Mohamed Metwaly
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Guerilla Marketing Practices of Small and Medium Enterprises: A Case of Calbayog City, Philippines
Journal of Marketing Management (JMM), 2020 Guerilla marketing focuses on innovative, low-campaign tactics. Time, energy and ingenuity are essential necessities and not resources. Sales may not be the main indicator of market performance, but rather the calculation of income.
Rey James B. Roxas +4 more
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Politics of Post-War Tourism in Guatemala: Contested Identities, Histories, and Futures
L'Espace Politique, 2016 The Guatemalan tourism industry is a contested terrain of post-war politics where state officials, indigenous Maya, and ex-guerilla brigades compete to define post-war national identity, historical memory, and future possibilities.
Jennifer A. Devine
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Terminological and Historical Background of Guerilla Marketing as a Marketing Communication Strategy
Social Communication, 2020 This article deals with guerilla marketing and/or guerilla marketing strategy on the background of military attack strategies. The aim of this article is to grasp guerrilla marketing in a broader context, starting from the marketing and communication ...
Iveta Balážiová, Lucia Spálová
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Penggunaan Digital Guerilla Marketing Dalam Usaha Kecil Dan Menengah
, 2020 Penelitian ini bertujuan untuk mengetahui (1) Prinsip dari strategi guerilla marketing dan (2) Penerapan strategi guerilla marketing dalam konsep digital marketing bagi Usaha Kecil dan Menengah (UKM).
Siti Fadhila
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