Results 11 to 20 of about 12,397 (265)

Guerilla Marketing Strategies of Neochurches in Cameroon [PDF]

open access: yesAmerican Journal of Operations Management and Information Systems, 2020
The subject of this thesis is a phenomenon of guerrilla marketing, an innovative and unconventional form of marketing that emerged relatively recently and became a popular tool of marketing. In Cameroon there have been the opening of many new churches, especially the Pentecostal and evangelical churches who aim at the prosperity gospel. Neochurches are
Francis Mbah Takwi   +3 more
openaire   +3 more sources

Politics of Post-War Tourism in Guatemala: Contested Identities, Histories, and Futures

open access: yesL'Espace Politique, 2016
The Guatemalan tourism industry is a contested terrain of post-war politics where state officials, indigenous Maya, and ex-guerilla brigades compete to define post-war national identity, historical memory, and future possibilities.
Jennifer A. Devine
doaj   +1 more source

Exploding iconography: The Mindbomb Project [PDF]

open access: yes, 2006
The Mindbomb project was started by a group of young artists, journalists and writers, rich in creative resources. Together they created the social poster.
Mercea, D.
core   +1 more source

Gerilla tarzı pazarlama ve spor

open access: yesSpormetre Beden Eğitimi ve Spor Bilimleri Dergisi, 2013
Bu çalışmada, gerilla tarzı pazarlamanın tanımı yapılmış, spor ve gerilla tarzı pazarlama arasındaki ilişki incelenmeye çalışılmıştır. Türkiye’de, gerilla tarzı pazarlama yöntemlerinin kullanımının, 2000’li yıllarda başladığı görülmektedir.
Hakan Ünal
doaj   +1 more source

GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET

open access: yesВестник Мининского университета, 2017
The authors seek to address issues relevant for the company to attract more customers, increase sales and profits in the conditions of the Russian economy. The authors point to the fact that traditional advertising methods are not effective.
S. N. Kaznacheeva, V. A. Bondarenko
doaj   +2 more sources

Innovative Processing of Compacted Waste Aluminum Alloy Powders via Controlled Remelting and Solidification

open access: yesAdvanced Engineering Materials, EarlyView.
This study demonstrates an efficient recycling route for out‐of‐spec AlSi10Mg atomized powders through compaction and arc remelting followed by suction casting. By correlating compaction load, cooling rate, and resulting microstructure, we show that intermediate pressures (50–80 kN) and rapid cooling refine dendrites, reduce porosity, and enhance ...
Mila Christy de Oliveira   +4 more
wiley   +1 more source

AN IN-DEPTH EXAMINATION OF GUERILLA MARKETING STRATEGIES IN THE SPORTS INDUSTRY

open access: yesSpormetre Beden Eğitimi ve Spor Bilimleri Dergisi
High competition as a result of technological advancements and a rise in the diversity of products in sports has resulted in a trend toward a more active procedure in sports marketing.
Oktay Akyüz   +2 more
doaj   +1 more source

Synthesis of a Novel Thermoresponsive S53P4 Bioactive Glass Extract–Poloxamer 407 Injectable Hydrogels: Assessment of Biocompatibility and Antimicrobial Properties

open access: yesAdvanced Engineering Materials, EarlyView.
This study investigates innovative thermoreversible hydrogels derived from S53P4 bioactive glass extracts to aid in the healing of infected diabetic foot wounds. These injectable gels, which gel at body temperature, release beneficial ions and remain stable over time.
Marian G. Vargas Guerrero   +9 more
wiley   +1 more source

GUERILLA APPROACH TO IMPLEMENTATION OF CRM 2.0 CONCEPT [PDF]

open access: yesHum, 2015
Social networks represent some kind of virtual squares or markets where modern social and economic life takes place. Social networks, as contact point between supply and demand in virtual environment, are suitable for implementation of collaborative ...
Branimir Dukić   +2 more
doaj  

Oxide‐Free Titanium Coatings by Wire Arc Spraying in a Silane‐Doped Inert Atmosphere

open access: yesAdvanced Engineering Materials, EarlyView.
A silane‐doped argon atmosphere enables the production of oxide‐free titanium coatings via twin‐wire arc spraying at ambient pressure. This innovative approach eliminates residual oxygen, creating process conditions that prevent oxidation and nitride formation.
Manuel Rodriguez Diaz   +4 more
wiley   +1 more source

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