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Guerilla marketing - primjena među Instagram influencerima
2020Kreativnost, nekonvencionalnost, buntovnost, inovativnost i mašta neki su od najbližih pojmova koje se mogu povezati s gerilskim marketingom. Svrha diplomskog rada „Guerilla marketing - primjena među Instagram influencerima“ jest prikazati influencer marketing kao nužnu strategiju marketinga koja čini brendove kompanija vidljivijima velikom broju ljudi
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Ethical Issues of Guerilla Marketing
Indian Journal of Applied Research, 2011Ashish Nathwani, Sanjay Bhayani
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Guerilla-Marketing – eine nüchterne Betrachtung einer viel diskutierten Werbeform
Markt, 2010Stefan Hoffmann
exaly
Guerilla-Marketing in der Unternehmenspraxis
WiSt - Wirtschaftswissenschaftliches Studium, 2015Katharina Hutter, Stefan Hoffmann
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Guerilla marketing na vybrané české společnosti
2010The main objective of my work is a thorough introduction of guerilla marketing and of everything that is important to know about this new marketing trend. Futhermore it presents the survey of the campaign of Vodafone Czech Republic corp. The final part of my work analyses, by means of a question-form, the public opinion on the ways of advertising ...
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Guerilla marketing jako nový marketingový trend
2012This diploma thesis examines one of the new trends of contemporary marketing, the so-called guerilla marketing. The theoretical part is devoted to the origin of guerilla marketing, its principles, advantages and disadvantages. Furthermore, I present different types of guerilla marketing and methods of their use.
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