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Guerilla marketing strategy realization assumptions
The 6th International Scientific Conference "Business and Management 2010". Selected papers, 2010openaire +1 more source
Guerilla marketing jsko netradiční forma marketingové komunikace
2010The bachelor thesis "Guerilla marketing as a form of non-traditional marketing communication" deals with the guerilla marketing as a trend of marketing communication, through which the message can be sent to the target group. The thesis describes guerilla marketing itself, it also specifies, who can use this method, defines the phenomena in general ...
openaire +2 more sources
Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising
American Journal of Economics and Business Administration, 2010exaly
Green and Guerilla Marketing in Public Transport
Lecture Notes in Networks and SystemsAldona Jarašūnienė +1 more
exaly

