Results 251 to 260 of about 12,374 (273)

Rechtliche Schranken beim Guerilla-Marketing

Berliner Anwaltsblatt, 2020
openaire   +1 more source

Guerilla marketing na vybrané české společnosti

2010
The main objective of my work is a thorough introduction of guerilla marketing and of everything that is important to know about this new marketing trend. Futhermore it presents the survey of the campaign of Vodafone Czech Republic corp. The final part of my work analyses, by means of a question-form, the public opinion on the ways of advertising ...
openaire   +1 more source

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International Journal of Information Management, 2017
Mahmud Akhter Shareef, Yogesh K Dwivedi, Uma Kumar   +2 more
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Guerilla marketing jako nový marketingový trend

2012
This diploma thesis examines one of the new trends of contemporary marketing, the so-called guerilla marketing. The theoretical part is devoted to the origin of guerilla marketing, its principles, advantages and disadvantages. Furthermore, I present different types of guerilla marketing and methods of their use.
openaire   +1 more source

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
Pk Kannan
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Consumer attitudes towards mobile marketing in the smart phone era

International Journal of Information Management, 2013
Jeff McCarthy, Jennifer Rowley
exaly