Results 51 to 60 of about 12,255 (154)

The Aims of Public Scholarship in Media Law and Ethics [PDF]

open access: yes, 2009
This essay urges scholars in media law and ethics to reevaluate the extent and utility of their public-scholar efforts and to consider ways that they can transfer research-based knowledge to public audiences while also playing a more deliberate role in ...
Ugland, Erik
core   +1 more source

Sustainability and the City: New Kensington CDC's Sustainable 19125 Initiative [PDF]

open access: yes, 2011
New Kensington Community Development Corporation (NKCDC), an organization long dedicated to revitalizing the East Kensington, Fishtown, and Port Richmond neighborhoods of Philadelphia, launched an urban sustainability initiative in 2009 called ...
Eric Hangen
core  

Social Media Strategic Plan For Under Armour [PDF]

open access: yes, 2014
This thesis is a study of the effects of social media on an organization’s integrated marketing communications strategy in general and provides a proposal of how the sports apparel company Under Armour could use social media to enhance its promotional ...
Leers, Ashley
core   +2 more sources

Mobile Marketing – the marketing for the next generation [PDF]

open access: yes
The developments in the field of technology changed the way in which consumers behave, inform themselves and communicate with each other. This change in behavior influences the way in which companies have to transmit the marketing message to the consumer.
Corina PELAU, Patricia ZEGREANU
core  

The Importance of Character Education for Tweens as Consumers [PDF]

open access: yes
Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands.
Ahmed Taher   +2 more
core  

Social media guerrilla marketing : case: Turku Kampus Upgrade [PDF]

open access: yes, 2017
Companies today use and combine a wide scale of different techniques to enhance already existing ways of marketing. Guerrilla marketing method challenges the traditional view of an increment in expenditure correlating to the effectiveness of the campaign
Korpela, Aleksi
core  

Home - About - Disclaimer - Privacy