Results 111 to 120 of about 295 (252)

Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho, Ronny Luis Sousa Oliveira, Emanuelle Caroline da Silva da Silva   +2 more
wiley   +1 more source

Implementing the United Nations' Sustainable Development Goals in international business. [PDF]

J Int Bus Stud, 2021
Montiel I, Cuervo-Cazurra A, Park J, Antolín-López R, Husted BW.   +4 more
europepmc   +1 more source

Comparison Between the Acurate Neo and the Acurate Neo 2 Transcatheter Heart Valve System: Impact of Midframe Under‐Expansion

Catheterization and Cardiovascular Interventions, EarlyView.
ABSTRACT Background Transcatheter aortic valve implantation (TAVI) with the Acurate Neo has been linked to a significant incidence of paravalvular leakage (PVL), addressed by the Acurate Neo 2 incorporating an active sealing skirt. Recent findings suggest that midframe under‐expansion is associated with worse outcomes.
Lisa Crusius, Thaddäus Ast, Stephan Haussig, Jean‐Honoré Steul, Felix J. Woitek, Peter Sick, Tomas Madej, Utz Kappert, Axel Linke, Norman Mangner   +9 more
wiley   +1 more source

Processing‐Induced Changes in Bioactive Compounds, Physicochemical, Nutritional, and Sensory Properties of Asian Salted Noodles Fortified With Red Beetroot Flour

Cereal Chemistry, EarlyView.
ABSTRACT Background and Objectives Asian salted noodles (ASN) are popular in East and Southeast Asia and in parts of Europe and the Americas. However, ASN are deficient in certain nutrients (e.g., vitamins, minerals, and dietary fiber) and bioactive compounds.
Gia Ngoc Lam, Fan Zhu
wiley   +1 more source

Developing Marketing Strategies for Public Libraries

Marketing Libraries Journal, 2018
The objective of marketing is to demonstrate the unlimited possibilities an institution has to offer to its target audience. For public libraries, this means engaging current and new users to attend programs, use resources and view the library as a ...
Monica Sanchez, Chloe R. Van Stralendorff   +1 more
doaj  

Strategies for the Global Eradication of Peste des Petits Ruminants: An Argument for the Use of Guerrilla Rather Than Trench Warfare. [PDF]

Front Vet Sci, 2019
Cameron AR.
europepmc   +1 more source

Experiences of gardening during the early stages of the COVID-19 pandemic. [PDF]

Health Place, 2022
Kingsley J, Diekmann L, Egerer MH, Lin BB, Ossola A, Marsh P.   +5 more
europepmc   +1 more source

Graphene Materials for Sustainable Energy Applications: A Contemporary Perspective

Carbon Energy, EarlyView.
ABSTRACT Graphene has garnered significant attention as a promising material with great potential for contributing to sustainable energy initiatives, such as RE100 (100% renewable energy initiative) and CF100 (100% carbon‐free initiative). This review aims to explore the potential of graphene for advancing renewable energy applications by highlighting
Niraj Kumar, Seul‐Yi Lee, Roop L. Mahajan, Soo‐Jin Park   +3 more
wiley   +1 more source

Actor-network and stakeholder analysis in preventing health goods smuggling in Iran. [PDF]

Global Health
Meymand FM, Takian A, Jaafaripooyan E.
europepmc   +1 more source

Think inside the Guerrilla box? : A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing

, 2011
Title: Think inside the Guerrilla box? – A quantitative study of how consumers perceive guerrilla marketing in contrast to traditional marketing Course: European Business, Undergraduate thesis at C-level, 15 Hp. Authors: Jennifer Lundström and Madeleine Sjöbom Question: Based on consumer’s perception, is guerrilla marketing more beneficial than ...
Lundström, Jennifer, Sjöbom, Madeleine
openaire   +1 more source