Public attitudes towards the preventability of transport and non-transport related injuries: Can a social marketing campaign make a difference? [PDF]
Karbakhsh M +5 more
europepmc +1 more source
Entrepreneurial treatment activism for undone science: mannitol and Parkinson's disease. [PDF]
Guzmen-Carmeli S, Rier DA.
europepmc +1 more source
Orchestrating Green Transformation: How AI Adoption Enables Corporate Carbon Neutrality
ABSTRACT As carbon neutrality has become a central goal of global climate governance, how firms achieve low‐carbon transformation has emerged as a critical research issue. However, prior studies have primarily focused on macro‐ or industry‐level analyses, offering limited and fragmented insights into how digital technologies—particularly AI—affect firm‐
Xiaonan Dong, Sungjin Son
wiley +1 more source
Constructing Success: The World Bank, Onchocerciasis Control, and What Lies Beneath Triumphalist Global Health Narratives. [PDF]
Winters J.
europepmc +1 more source
Abnormal Sustainability Reporting Tone and the Value Relevance of Accounting Fundamentals
ABSTRACT This study investigates whether and how abnormal sustainability reporting tone is associated with the firm's market value and conditions the value relevance of accounting fundamentals. Building on impression‐management theory, the value relevance literature, and recent advances in textual analysis, we focus on the discretionary component of ...
Alessandra Allini +3 more
wiley +1 more source
Entertainment and fun in the service of survival: Theatre of the People's Liberation in the battles of Neretva and Sutjeska. [PDF]
Jelušić I.
europepmc +1 more source
Evaluating narrative visualization: a survey of practitioners. [PDF]
Errey N, Liang J, Leong TW, Zowghi D.
europepmc +1 more source
ABSTRACT Why do firms subject to identical ESG reporting requirements nevertheless ‘speak’ the Social pillar in different ways? Some foreground numerical indicators; others rely on narrative accounts of policies, systems and stakeholder engagement. This variation in disclosure form, rather than in disclosure coverage, motivates this exploratory study ...
Laurence L. Delina, Leslie Anne L. Yasis
wiley +1 more source
Spatializing HIV: Putting Queer (men) in its place via social marketing. [PDF]
Argüello TM.
europepmc +1 more source
Guerrilla marketing as form of innovetive approach in marketing activities
The article investigates the new approaches of marketing process. It gives definition to guerrilla marketing and considers its different methods, some evaluation problems are defined.
openaire +1 more source

