Results 131 to 140 of about 160 (155)
Are Academic Executives Greener? Evidence From China
Managerial and Decision Economics, EarlyView.ABSTRACT This paper investigates the impact of executives with academic backgrounds (“academic executives”) on corporate green patents. We find that both the presence of academic executives and the proportion of academic executives have a significantly positive impact on firms' green patents, and this effect is positively associated with the firm's ...
Kai Xing +4 more
wiley +1 more source
Application of Magnesium Metal as Anode in Batteries
MetalMat, EarlyView.When used as an anode, magnesium metal offers several advantages, including a high volumetric capacity, environmental friendliness, abundant natural reserves, and a low tendency for dendrite growth. Battery types employing magnesium as the anode include rechargeable magnesium‐ion batteries, aqueous magnesium‐ion batteries, magnesium–air batteries, and ...
Yuanjie Zhang +5 more
wiley +1 more source
Magnetic Resonance in Medicine, EarlyView.ABSTRACT Purpose To develop a phase‐corrected time‐interleaved multi‐echo gradient echo Cartesian acquisition with spiral profile ordering (TIMGRECASPR) for abdominal large‐FOV proton density fat fraction (PDFF) mapping at 3 T, demonstrating its sampling flexibility and inherent self‐gating capabilities at high isotropic resolutions.
Philipp Braun +7 more
wiley +1 more source
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2023
Abstract: Guerrilla marketing is a non-traditional marketing technique that involves using unconventional and creative tactics to promote a brand or product. Guerrilla marketing campaigns can take many forms, such as street art, flash mobs, or social media marketing and are often designed to create a memorable and shareable experience for consumers ...
Singh, Arti, Ibha Rani
openaire +2 more sources
Abstract: Guerrilla marketing is a non-traditional marketing technique that involves using unconventional and creative tactics to promote a brand or product. Guerrilla marketing campaigns can take many forms, such as street art, flash mobs, or social media marketing and are often designed to create a memorable and shareable experience for consumers ...
Singh, Arti, Ibha Rani
openaire +2 more sources
How news went guerrilla marketing: a history, logic, and critique of brand journalism
Media, Culture and Society, 2021Michael Serazio
exaly
Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context
International Journal of Indian Culture and Business Management, 2020Harshita Gupta, Saumya Singh
exaly
From dancing on the street to dating online: evaluating guerrilla street marketing performance
International Journal of Internet Marketing and Advertising, 2020Thérèse Roux, Marcel Saucet
exaly
Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing
International Journal of Business and Emerging Markets, 2020Harshita Gupta, Saumya Singh
exaly