Results 141 to 150 of about 160 (155)

Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility

Asia Pacific Journal of Marketing and Logistics, 2016
Khuong Ngoc Mai
exaly  

Guerrilla Marketing—Innovative or Parasitic Marketing?

Modern Economy, 2013
Gerd Nüfer
exaly  

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Asia Pacific Journal of Marketing and Logistics, 2018
Mehmet Gökerik, Ahmet Gurbuz, İSmail Erkan   +2 more
exaly  

Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences

Journal of Public Affairs, 2020
Thérèse Roux
exaly  

Guerrilla marketing for information services?

New Library World, 2008
Guido H Balteş
exaly  

GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES

Acta Academica Karviniensia, 2014
Martin Klepek
exaly  

Ways of Using Guerrilla Marketing in SMEs

Procedia, Social and Behavioral Sciences, 2015
František Milichovský
exaly  

Guerrilla Advertisement and Marketing

Procedia, Social and Behavioral Sciences, 2012
exaly  

Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research

Asian Journal of Marketing, 2011
Katharina Hutter, Stefan Hoffmann
exaly  

Revised multi-choice goal programming for multi-period, multi-stage inventory controlled supply chain model with popup stores in Guerrilla marketing

Applied Mathematical Modelling, 2010
Turan Paksoy, Ching-Ter Chang
exaly