Results 171 to 180 of about 6,529,378 (182)

Guerrilla marketing’s effects on Gen Y’s word-of-mouth intention – a mediation of credibility

Asia Pacific Journal of Marketing and Logistics, 2016
Mai Ngoc Khuong
exaly  

Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing

International Journal of Business and Emerging Markets, 2020
Harshita Gupta
exaly  

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Asia Pacific Journal of Marketing and Logistics, 2018
Ismail Erkan, Mehmet Gökerik, Serap Sarp   +2 more
exaly  

Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences

Journal of Public Affairs, 2020
Amarentia Therese Roux
exaly  

Guerrilla marketing for information services?

New Library World, 2008
Guido H. Baltes
exaly  

Ways of Using Guerrilla Marketing in SMEs

Procedia, Social and Behavioral Sciences, 2015
František Milichovský
exaly  

Guerrilla Marketing—Innovative or Parasitic Marketing? ()

Modern Economy, 2013
exaly  

Guerrilla Marketing: The Nature of the Concept and Propositions for Further Research

Asian Journal of Marketing, 2011
Stefan Hoffmann, Katharina Hutter
exaly  

The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis

İletişim Kuram Ve Araştırma Dergisi
Nebi Seren, Fatih Bilici
exaly  

70. “Guerrilla Marketing”Makes Sense

2020
exaly