Results 181 to 190 of about 14,072 (201)

Book Review: Guerrilla Marketing Research: Marketing Research Techniques that can help any business make more money

International Journal of Market Research, 2007
openaire   +1 more source

Guerrilla marketing research: marketing research techniques that can help any business make more money

Choice Reviews Online, 2006
openaire   +1 more source

How news went guerrilla marketing: a history, logic, and critique of brand journalism

Media, Culture and Society, 2021
Michael Serazio
exaly  

From dancing on the street to dating online: evaluating guerrilla street marketing performance

International Journal of Internet Marketing and Advertising, 2020
Therese, Marcel Saucet
exaly  

Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context

International Journal of Indian Culture and Business Management, 2020
Harshita Gupta
exaly  

Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing

International Journal of Business and Emerging Markets, 2020
Harshita Gupta
exaly  

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Asia Pacific Journal of Marketing and Logistics, 2018
Ahmet GÜrbÜz, Ismail Erkan, Emmanuel Mogaji   +2 more
exaly  

Does the guerrilla win, if he does not lose? Advertising media practitioners' views on guerrilla marketing challenges and potential negative consequences

Journal of Public Affairs, 2020
Therese
exaly  

Guerrilla marketing for information services?

New Library World, 2008
Guido H Baltes
exaly  

GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES

Acta Academica Karviniensia, 2014
Martin Klepek
exaly