Results 11 to 20 of about 79,031 (216)
Guerrilla Advertisement and Marketing
Procedia, Social and Behavioral Sciences, 2012 This study examines the relationships, similarities, and differences among traditional advertising applications, guerrilla art, guerrilla marketing, and guerrilla advertising, all of which are interrelated.
Ekrem Cetin Bigat
semanticscholar +3 more sources
Hospitality, Culture and Regeneration: Urban decay, entrepreneurship and the "ruin" bars of Budapest [PDF]
, 2010 This paper considers the relationships between hospitality, culture and urban regeneration through an examination of rom (ruin) venues, which operate in dilapidated buildings in Budapest, Hungary.
Amichay, E.M. +30 more
core +1 more source
Environmental issues in unconventional social advertising: A semiotic perspective. [PDF]
, 2014 Even though semiotic analysis of media texts has always viewed advertising as an exemplary object of investigation, only a limited number of research studies has concentrated on unconventional social campaigns.
Peverini, Paolo
core +1 more source
GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET
Вестник Мининского университета, 2017 The authors seek to address issues relevant for the company to attract more customers, increase sales and profits in the conditions of the Russian economy. The authors point to the fact that traditional advertising methods are not effective.
S. N. Kaznacheeva, V. A. Bondarenko
doaj +2 more sources
Análisis de sitios web sobre regalos de empresa posicionados en Google.es [PDF]
, 2012 Los regalos de empresa constituyen uno de los sectores comerciales que recurren a la venta online. El posicionamiento de los sitios web de estas empresas es fundamental para aumentar su visibilidad, pero no conlleva una calidad pareja en el resto de ...
Casanova Bono, Daniel Marcos
core +2 more sources
Some Evidence on Unconventional Marketing: Focus on Guerrilla Marketing
, 2014 From years the “postmodern” society has registered the transition of the consumer from a passive role to an active one where he is aware and informed on “prosumer” or on “value co-creator” according to the cooperative concept of the value co-creation put
Roberto Chionne, G. Scozzese
semanticscholar +1 more source
Social media guerrilla marketing : case: Turku Kampus Upgrade [PDF]
, 2017 Companies today use and combine a wide scale of different techniques to enhance already existing ways of marketing. Guerrilla marketing method challenges the traditional view of an increment in expenditure correlating to the effectiveness of the campaign
Korpela, Aleksi
core
Oxide‐Free Titanium Coatings by Wire Arc Spraying in a Silane‐Doped Inert Atmosphere
Advanced Engineering Materials, EarlyView.A silane‐doped argon atmosphere enables the production of oxide‐free titanium coatings via twin‐wire arc spraying at ambient pressure. This innovative approach eliminates residual oxygen, creating process conditions that prevent oxidation and nitride formation.
Manuel Rodriguez Diaz +4 more
wiley +1 more source
The role of usability in the competitiveness of higher education institutions [PDF]
, 2006 The increasingly competitive environment of the Portuguese higher education system stresses the need of a marketoriented offer, coordinated with the institutional websites.
Carrapatoso, Eurico +2 more
core
Advanced Functional Materials, EarlyView.Automat optical inspection (AOI) techniques in semiconductor fabrication can be leveraged in battery manufacturing, enabling scalable detection and analysis of electrode‐ and cell‐level imperfections through AI‐driven analytics and a digital‐twin framework.
Jianyu Li, Ertao Hu, Wei Wei, Feifei Shi
wiley +1 more source