Results 231 to 240 of about 273,485 (305)

Waiting for a Release: The Expectation in Virtual Gaming Communities

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza   +4 more
wiley   +1 more source

Guidelines for Scale Development and Validation

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim   +3 more
wiley   +1 more source

The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination.
José I. Rojas‐Méndez   +3 more
wiley   +1 more source

Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley   +1 more source

Supporting New Faculty at Community Colleges Through Mentoring Circles

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT Although community colleges work to support faculty at all stages, it is especially important for colleges to support new faculty, who may be both new to the institution and new to teaching. Many colleges rely on dyad mentoring models where new faculty mentees are assigned one mentor, often a senior faculty member in the department.
Susan Altman   +2 more
wiley   +1 more source

Community College Adjunct Faculty Perceptions of Meaningful Professional Development

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT Community colleges increasingly rely on adjunct faculty yet often overlook their professional and pedagogical development. Adjunct faculty in community colleges are key to the mission of educating students while operating in a fiscally constrained environment.
Deborah S. Arnold, Nicholas R. Stroup
wiley   +1 more source

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