Results 11 to 20 of about 1,534 (259)
The prevalence of online food delivery applications for purchasing food has surged, especially in the wake of the COVID-19 pandemic. Various factors play a role in influencing food choices among buyers, with religious beliefs, halal certification, and ...
Helti Nur Aisyiah +2 more
doaj +1 more source
Mediating Role of Halal Technology Implementation on Halal Purchase Intention in Semarang
This study aimed to analyze halal purchase intention that is mediated by halal technology implementation on packaging product in Semarang City, Indonesia. This analysis tried to build the concept of consumer behavior based on Islamic branding technology.
Fania Mutiara Savitri +1 more
doaj +1 more source
MOBILE AUGMENTED REALITY AS E-PROMOTION TO ATTRACT TOURISTS’ AWARENESS AND INTENTION TO VISIT HALAL DESTINATIONS [PDF]
This study aims to examine the relationship between mobile augmented reality, promotion-mix elements, destination awareness, and intention to visit halal destinations.
Idris IDRIS +3 more
doaj +1 more source
Factors affecting the purchase intention of non-certified halal Korean instant noodles
Purpose – This study aims to determine what factors encourage Muslim consumers to purchase non-halal MUI-certified instant noodles. Methodology – The sample for this study is selected using a purposive sampling technique with the criteria of Muslim ...
Alissa Aulina Rahmawati +1 more
doaj +3 more sources
This thesis discusses the influence of knowledge of halal labels and awareness of halal brands on the decision of buyers of halal cosmetics with a case study in Jambi Province). This study uses a quantitative approach through the SEM-PLS method by taking a case study in the Jambi Province.
Susilawati Susilawati, Sebastian Herman
openaire +1 more source
Halal cosmetics and consumer behavior: Insight from Millennials
Purpose — This study aims to analyze the consumption behavior of halal cosmetic products, focusing on factors such as halal certification, trust, and awareness of halal practices.
Febrina Mahliza, Prita Prasetya
doaj +1 more source
The Influence of Religiusity and Halal Label through Halal Awareness Purchase Decisions [PDF]
This study examines four variables namely religiosity, halal labels, halal awareness and purchasing decisions. The purpose of this study is to analyze and explain the effect of religiosity and halal labels on KFC product purchase decisions by testing halal awareness as intervening.
Wisnu Mahendri +2 more
openaire +1 more source
UNDERSTANDING THE CONCEPT OF HALAL AND HALAL AWARENESS IN CONSUMER BEHAVIOR MUSLIMS IN SURABAYA
Halal lifestyle is indeed excellent in both Muslim and non-Muslim countries. One of the industries in the global halal industry is the halal food industry. Based on data from the Global Islamic Economy Report 2018/2019, Indonesia is the highest country in terms of food at US$16 billion. This research is a qualitative research with a case study approach,
Dewi, Nuning Nurna +4 more
openaire +2 more sources
The Importance of the Halal Supply Chain During Covid-19 Pandemic
The purpose of this study is to examine the relationship between halal supply chain awareness toward attitude and purchase intention. A questionnaire was designed to collect data from Islamic undergraduate students in Salatiga and Surakarta.
Rina Qurniawati +2 more
doaj +1 more source
KESADARAN HUKUM SERTIFIKASI HALAL PELAKU USAHA RUMAH MAKAN DI KOTA MALANG
This study examines the legal awareness of halal certification of restaurant businesses in Malang. Considering law No. 33 of 2014 on Halal Product Guarantee has been enacted for 5 years, the obligation of halal certification should have been carried out.
Hassanalwildan Ahmad Zain +2 more
doaj +1 more source

