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Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy [PDF]

International Journal of Academic Research in Business and Social Sciences, 2021
Purpose: Brand relationship is an emerging phenomenon and companies are giving it a lot of importance. Islamic marketing is gaining grounds everywhere in the world and capturing a lot of attention in the countries where Muslims are in majority and even in minority.
Sharizal, Hashim, Mussadiq Ali, Khan, Buttho, Muhammad Yaseen   +2 more
core   +6 more sources

Halal Literacy: A Concept Exploration and Measurement Validation [PDF]

ASEAN Marketing Journal, 2013
Muslim consumers have strict commandments which guides their consumption behavior. However, Muslim individuals may have different compliance regarding the commandments. This difference in compliance may be explained by difference in halal literacy.
Salehudin, Imam
core   +7 more sources

The Influence of halal awareness, lifestyle, halal literacy on halal certification interest in culinary MSMEs [PDF]

Manajemen dan Bisnis
This study aims to analyze the influence of halal awareness, lifestyle, and halal literacy on the interest in halal certification in culinary MSMEs in Medan Johor District. The method used is a descriptive quantitative approach with a sample of 255 MSMEs.
Putri Filza Salsabila Surbakti, Rahmi Syahriza, Ahmad Syakir   +2 more
openaire   +2 more sources

Adoption of halal cosmetics: extending the Theory of Planned Behavior with halal literacy as a moderation variable

Journal of Halal Product and Research, 2023
Penelitian ini memiliki tujuan untuk mengembangkan model extended theory of plan behavior (TPB) dengan menambahkan religious commitment (RC) dan self-efficacy (SE) sebagai variabel internal dan menyelidiki pengaruh variabel tersebut terhadap sikap ...
Muhammad Agus Futuhul Ma'wa, Hasbi, Triyani Aprilia, Suci Wulandari Siregar   +3 more
doaj   +2 more sources

Analysis of Halal Literacy, Halal Awareness, Motivation and Religiousity of SMES on Interest in Halal Certification in Banjarmasin

Journal of Islamic Economic Laws
Micro, Small, and Medium-Sized Enterprises (MSMEs) play a significant role in Banjarmasin City's local economic development. Along with this growth, halal products have great potential to gain the support of consumers whose awareness of halal products is
Abdul Wahab Wahab, Iman Setya Budi, Afina Putri Fatimah Amanda   +2 more
doaj   +2 more sources

TRANSFORMING HALAL AWARENESS: SYNERGY OF LIFESTYLE, DIGITAL LITERACY, AND IMPLICATIONS FOR THE HALAL ECONOMY

Jurnal Ilmiah Ilmu Terapan Universitas Jambi
The rapid development of the halal industry requires a deeper understanding of factors can increase public awareness, trust, and attitudes towards halal products.
Dina Lusianti, Rozaq M Yasin, Ahmad Nilnal Munachifdlil Ula, Agung Prihandono   +3 more
doaj   +2 more sources

Purchase Decision of Surakarta and Salatiga's Generation Z Muslims: Halal Literacy and Halal Awareness

Manazhim
Increasing the Indonesian people's awareness level at the level of halal awareness impacts the rising demand for halal products. Consumers in the understanding of halal or haram products are limited to the halal label, even though they are not ...
Rina Sari Qurniawati, Dina Trifiana Permadi, Yulfan Arif Nurohman   +2 more
doaj   +2 more sources

Halal Lifestyle: How Does Islamic Financial Literacy and Halal Literacy Encourage It?

Jurnal Ekonomi Syariah Teori dan Terapan
The global expansion of the Halal market highlights the growing adoption of a Halal Lifestyle, yet a persistent gap exists between Muslim consumers' intentions and their actual purchasing behavior. This study addresses a critical gap in halal consumption literature by examining how Islamic Financial Literacy (IFL) and Halal Literacy (HL) jointly ...
Dibyo Waskito Guntoro, Irmadatus Sholekhah, Asep Solikin   +2 more
openaire   +2 more sources

Exploration the concept of thayyiban halal food in the primary school environment: a study of students' halal literacy

Journal of Halal Product and Research
Food and drink are basic human needs that must be met every day. In Islam, the food and drink consumed must not only be halal (permissible), but also must be thayyib (good and beneficial).
Iis Sumiati, Neneng Windayani, Ade Yeti Nuryantini   +2 more
doaj   +2 more sources

Exploring Halal Science Literacy in Society: Are People Ready to Choose Halal Products Smartly? [PDF]

Jurnal Kajian Peradaban Islam
Consuming halal products is increasingly important for Muslims. However, there are still many people who do not fully understand the concept of halal, so they have the potential to choose products that are not in accordance with Islamic law. This shows the need to increase halal science literacy in society. This research aims to analyze the community's
Yani Nurul Hodijah, Ulfah Nurul Muthmainnah, Syifa Nur Afifah, Seni Cintiati   +3 more
openaire   +2 more sources