Results 251 to 260 of about 83,924 (296)

Payment formats and hedonic consumption

Psychology and Marketing, 2020
AbstractPayment formats have many important influences on consumer behavior. However, few studies have examined how the payment format affects hedonic consumption. This study explores how the transparency of the payment format (e.g., bonus points vs.
Hsin-Hsien Liu, Hsuan-Yi Chou
exaly   +2 more sources

Laboratory hedonic ratings as predictors of consumption

Food Quality and Preference, 1999
Abstract The objective of this study was to investigate the predictive validity of laboratory sensory tests on consumption. Thirty-six subjects (30 women, six men; mean age 21 years) participated in a taste-and-spit test, a taste-and-swallow test, a fixed quantity test in which an amount of 300 g was consumed, and an ad libitum consumption test ...
Zandstra, E.H., de Graaf, C., van Trijp, H.C.M., van Staveren, W.A.   +3 more
openaire   +2 more sources

Hedonic consumption experience in videogaming: A multidimensional perspective

Journal of Retailing and Consumer Services, 2022
Linda D Hollebeek, Amir Zaib Abbasi, Carsten D Schultz   +2 more
exaly   +2 more sources

Hedonic motivations in online consumption behaviour

International Journal of Business Environment, 2016
The potential of the web and of e-commerce systems to provide hedonic, non-functional value to online consumption experiences is known, as is the importance that consumers give to hedonic benefits. However, in the absence of a thorough approach and complete proposal, the hedonic aspects of online consumption (including its particular facet of shopping)
Cintia Pla-Garcia, Inma Rodríguez-Ardura   +1 more
exaly   +2 more sources

Hedonic Consumption in Virtual Reality

Journal of Internet Commerce, 2015
With the fast development of online communities, it has become critical for firms to understand these communities’ influence on consumers’ consumption experiences. This is especially true in the case of hedonic consumption. The authors used a mixed approach of both quantitative and qualitative studies to analyze consumer online reviews on specific ...
Joseph Ben-Ur, Enping (Shirley) Mai, Jun Yang   +2 more
openaire   +1 more source

Effects of background colors on hedonic and utilitarian consumption

PsyCh Journal, 2019
AbstractThe present study examined how red versus green background colors affect consumers’ buying behaviors towards hedonic and utilitarian goods. Across two laboratory experiments (total number of participants = 210), we found that red (vs. green) could induce hedonically oriented consumption and, consequently, persuade individuals to buy more ...
Lei Wang, Ou Li
openaire   +2 more sources

Multisensory influence on eating behavior: Hedonic consumption

Endocrinología, Diabetes y Nutrición (English ed.), 2018
Research in obesity has traditionally focused on prevention strategies and treatments aimed at changing lifestyle habits. However, recent research suggests that eating behavior is a habit regulated not only by homeostatic mechanisms, but also by the hedonic pathway that controls appetite and satiety processes.
María, Hernández Ruiz de Eguilaz, Blanca, Martínez de Morentin Aldabe, Eva, Almiron-Roig, Salomé, Pérez-Diez, Rodrigo, San Cristóbal Blanco, Santiago, Navas-Carretero, J Alfredo, Martínez   +6 more
openaire   +2 more sources

Effect of food change on consumption, hedonics, and salivation

Physiology & Behavior, 1992
This study assessed the influence of introducing a new food after repeated presentations of one food on food consumption, hedonics, and salivation. Male subjects were provided repeated 150-calorie courses of pizza or cheeseburger until satiety. Hedonics and salivation were measured before each course.
L, Wisniewski, L H, Epstein, A R, Caggiula   +2 more
openaire   +2 more sources

Patterns of Hedonic Consumption Over Time

Marketing Letters, 1997
Two experiments investigated whether individuals choose to listen to songs that maximize their enjoyment on each trial (local maximization) or across the sequence of trials (global maximization). In Study 1, participants made repeated choices between one liked song and one disliked song.
BARBARA KAHNX, REBECCA RATNER, DANIEL KAHNEMAN   +2 more
openaire   +1 more source

Price placebo effect in hedonic consumption

International Journal of Hospitality Management, 2013
Abstract Given the widespread use of premium pricing strategies as a marketing practice, how consumers evaluate premium pricing actions is an interesting issue for both marketing researchers and practitioners. Thus, the objective of this study was to examine perceptions of premium prices and the role of prices, which act as a cue that improves ...
DongHee Kim, SooCheong (Shawn) Jang
openaire   +1 more source