Results 261 to 270 of about 83,924 (296)

Ethnic Variation in Hedonic Consumption

The Journal of Social Psychology, 1982
Summary The research explored variation in hedonic consumption patterns among members of religion- and nationality-based ethnic groups. It was assumed that observed differences in types and levels of hedonic consumption will increase our understanding of the hedonic aspects of ethnicity and the effects of ethnic socialization upon consumption ...
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The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption

2015
Based on the proximal defense notion of Terror Management Theory (TMT; Greenberg et al. 1986), the present study investigates the impact of mortality salience on hedonic and utilitarian consumption compared to no mortality threat. Terror management theory provides a theoretical explanation for behavior that is induced by death-related thoughts.
I-Ling Ling, Chih-Hui Shieh
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Effects of chronic peanut consumption on energy balance and hedonics

International Journal of Obesity, 2002
To investigate the effects of chronic peanut consumption on energy balance and hedonics.Thirty-week, cross-over, intervention study. Participants were provided 2113+/-494 kJ/day (505+/-118 kcal/day) as peanuts for 8 weeks with no dietary guidance (free feeding-FF), 3 weeks with instructions to add peanuts to their customary diet (addition-ADD) and 8 ...
C M, Alper, R D, Mattes
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TikTok app usage behavior: the role of hedonic consumption experiences

Data Technologies and Applications, 2023
PurposeTikTok social media app has become one of the most popular forms of leisure and entertainment activities, but how hedonic consumption experiences (comprising fantasy, escapism, enjoyment, role projection, sensory, arousal and emotional involvement) of the TikTok app determine users' intention to use the app and its resulting impact on the actual
Amir Zaib Abbasi, Natasha Ayaz, Sana Kanwal, Mousa Albashrawi, Nadine Khair   +4 more
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To Savor Consumption or to Confront Dread: The Hedonic Opportunity Cost of Attention

SSRN Electronic Journal, 2023
Abstract People face a fundamental trade-off between savouring consumption in the present and processing information. Both require attention, which is limited. As a result, directing attention to one necessarily comes at the expense of the other.
Monica Capra, Joshua Tasoff, Jin Xu
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Intentional hedonic consumption motivates prosocial behavior

International Journal of Research in Marketing
Anirban Mukhopadhyay, Luk Warlop, Daniela-Carmen Cristian   +2 more
exaly   +3 more sources

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Journal of Marketing, 1982
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience. After delineating these concepts, their theoretical antecedents are traced, followed by a discussion of differences between the traditional and hedonic views, methodological implications ...
Elizabeth C. Hirschman, Morris B. Holbrook   +1 more
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Pleasure principles: A review of research on hedonic consumption

Journal of Consumer Psychology, 2012
AbstractThirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic consumption and the myriad ways in which consumers seek pleasure and enjoyment. A thorough review finds that the topic has much appeal and that consumer research has made significant progress toward understanding some of its parameters.
Joseph W. Alba, Elanor F. Williams
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Effects of Peer Consumption on Hedonic Purchase Decisions

Social Behavior and Personality: an international journal, 2015
We investigated how peer consumption of goods influences consumers' decision making. Focusing on hedonic products with emotional, experiential, but functional benefits, we conducted an empirical study with 200 Korean women aged in their 20s. Utilizing self-construal as the moderator, results indicated that when participants viewed their peers ...
Eunsoo Baek, Ho Jung Choo
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Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

Journal of Marketing Research, 2008
Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences.
Leif D. Nelson, Tom Meyvis
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