Results 281 to 290 of about 83,924 (296)
Some of the next articles are maybe not open access.
Approach and Avoidance Motivation: Investigating Hedonic Consumption in a Retail Setting
Journal of Retailing, 2012Mark J Arnold, Kristy E Reynolds
exaly
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
Journal of Business Research, 2008Swee Hoon Ang
exaly
The influence of hedonic versus utilitarian consumption situations on the compromise effect
Marketing Letters, 2014Jungkeun Kim
exaly

