Results 51 to 60 of about 21,453 (197)

Analisis Model Struktural Faktor-Faktor Pembentuk Fashion-Oriented Impulse Buying Produk Ritel Fashion Berdasarkan Sudut Pandang Konsumen Usia Remaja [Structural Model Analysis of Fashion-Oriented Impulse Buying of Retail Products Based on the Teenage Customer's Perspective]

DeReMa (Development Research of Management): Jurnal Manajemen, 2018
The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing.
Berto Mulia Wibawa, Geodita Woro Bramanti   +1 more
doaj   +1 more source

Hedonic and symbolic consumption perceived values: opportunities for innovators and designers in the fields of brand and product design [PDF]

This paper's objective is to stress the interest for both innovators and designers of a marketing concept that has been widely explored since the early 80's in the fields of customer behaviour and brand management.
Laure Ambroise, Jean-Marie Brignier, Clarinda Mathews   +2 more
core  

The Relevance of Demographic Similarity and Factuality in Social Influencer Communication Culture – A Comparison Between Hedonic and Utilitarian Conditions

American Business Review
This work identifies differences in the success factors of influencers given consumers’ consumption goals (hedonic vs. utilitarian). Although practitioners have complained about the lack of know-how regarding this issue, research on the topic remains ...
Walter von Mettenheim, Klaus-Peter Wiedmann   +1 more
doaj   +1 more source

Inclusion of the excluded: Consumers’ quest for hedonism in food consumption

International Journal of Consumer Studies, 2020
AbstractPrior research has shown that practices in aesthetically oriented cultures of consumption are orchestrated by hegemonic taste regimes. Adherence to such regimes may be challenging for some consumers such as those with food intolerances, though, exposing them to the potential social stigma invoked by nonadherence.
openaire   +2 more sources

The interactions of consumption characteristics on social norms

, 2009
Using an extended theory of planned behaviour (TPB) model to test how customer loyalty intentions may relate to subjective and descriptive norms, this study further seeks to determine whether consumption characteristics – product enjoyment and importance
Neale, Larry, Richard Lee, Jamie Murphy, Neale, L.G., Larry Neale, Lee, R.Y., Murphy, J., Murphy, Jamie, Lee, Richard   +8 more
core   +1 more source

Kapitalizmin Bilinçdışı: Libidinal Ekonomi, Hedonik Tüketim ve Arzunun Yönlendirilmesi

Uluslararası Ekonomi, İşletme ve Politika Dergisi
Çalışma, Freudyen ekonomi perspektifinden hedonik tüketimi inceleyerek, kapitalizmin bilinçdışı süreçleri nasıl yönlendirdiğini analiz etmektedir. Freud’un haz ilkesi başta olmak üzere Lacan’ın arzu teorisi, Lyotard’ın libidinal ekonomi anlayışı ve Žižek’
İsmet Emir Kudubeş, Kerim Eser Afşar
doaj   +1 more source

Understanding Compulsive Buying of Fast-fashion Through Personality, Hedonic Shopping, and Self-Esteem in Indonesia

Journal of Consumer Sciences
Background: The rapid growth of fast-fashion in Indonesia is fueled by easy consumer access and constantly updating trends. This accessibility, combined with emotional and psychological factors such as personality and self-esteem, has contributed to the
Sayla Salsabila Nazilah Ali, Rifelly Dewi Astuti   +1 more
doaj   +1 more source

Hedonic Wage Equilibrium: Theory, Evidence and Policy [PDF]

We examine theoretically and empirically the properties of the equilibrium wage function and its implications for policy. Our emphasis is on how the researcher approaches economic and policy questions when there is labor market heterogeneity leading to a
Leeth, John D., Kniesner, Thomas J.
core  

Happy Hour: The association between trait hedonic capacity and motivation to drink alcohol

Addictive Behaviors Reports
The (over)consumption of alcohol and other addictive substances is often conceptualized as a problem of low self-control (i.e., people’s inability to inhibit unwanted impulses). According to that view, people drink because they cannot resist.
Daniela Becker, Katharina Bernecker
doaj   +1 more source

Hedonic Capital [PDF]

This paper proposes a new way to think about happiness. It distinguishes between stocks and flows. Central to the analysis is a concept we call ‘hedonic capital’.
Graham, Liam, Oswald, Andrew J.
core