Results 41 to 50 of about 16,160 (150)

The Influence of Hedonic Consumption Tendency and Scarcity Message on Impulsive Buying Mediated By Positive Emotions

Indonesian Journal of Business and Entrepreneurship
Background: Populix stated the number of impulsive buying increases along with the development of e-commerce, which provides many stimuli for ease in shopping.
Arya Emerald Dwiguna Rahma, Christina Whidya Utami   +1 more
doaj   +1 more source

Do psychological costs matter? The mechanism of perceived value on green consumption behaviour

Humanities & Social Sciences Communications
Green consumption is critical for achieving sustainable development goals. Many studies have focused on explaining why customers choose green consumption, but rarely have scholars considered the significant impacts of the psychological costs.
Changpeng Shao, Sen Lin
doaj   +1 more source

The Relevance of Demographic Similarity and Factuality in Social Influencer Communication Culture – A Comparison Between Hedonic and Utilitarian Conditions

American Business Review
This work identifies differences in the success factors of influencers given consumers’ consumption goals (hedonic vs. utilitarian). Although practitioners have complained about the lack of know-how regarding this issue, research on the topic remains ...
Walter von Mettenheim, Klaus-Peter Wiedmann   +1 more
doaj   +1 more source

Inclusion of the excluded: Consumers’ quest for hedonism in food consumption

International Journal of Consumer Studies, 2020
AbstractPrior research has shown that practices in aesthetically oriented cultures of consumption are orchestrated by hegemonic taste regimes. Adherence to such regimes may be challenging for some consumers such as those with food intolerances, though, exposing them to the potential social stigma invoked by nonadherence.
openaire   +2 more sources

Analisis Model Struktural Faktor-Faktor Pembentuk Fashion-Oriented Impulse Buying Produk Ritel Fashion Berdasarkan Sudut Pandang Konsumen Usia Remaja [Structural Model Analysis of Fashion-Oriented Impulse Buying of Retail Products Based on the Teenage Customer's Perspective]

DeReMa (Development Research of Management): Jurnal Manajemen, 2018
The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing.
Berto Mulia Wibawa, Geodita Woro Bramanti   +1 more
doaj   +1 more source

The moderating role of gender on the effects of CRM strategies on customer retention: a multi-group analysis of Zimbabwean internet consumers

Cogent Business & Management
This study investigated the effects of CRM strategies on customer retention intentions to Internet Service Providers (ISPs). Drawing on the Social Exchange Theory, service-dominant logic, attribution theory and empirical literature, a research model was ...
Phillip Dangaiso, Masimba Elvis Manyangara, Divaries Cosmas Jaravaza, Paul Mukucha, Regis Misheal Muchowe, Tendai Nedure   +5 more
doaj   +1 more source

Kapitalizmin Bilinçdışı: Libidinal Ekonomi, Hedonik Tüketim ve Arzunun Yönlendirilmesi

Uluslararası Ekonomi, İşletme ve Politika Dergisi
Çalışma, Freudyen ekonomi perspektifinden hedonik tüketimi inceleyerek, kapitalizmin bilinçdışı süreçleri nasıl yönlendirdiğini analiz etmektedir. Freud’un haz ilkesi başta olmak üzere Lacan’ın arzu teorisi, Lyotard’ın libidinal ekonomi anlayışı ve Žižek’
İsmet Emir Kudubeş, Kerim Eser Afşar
doaj   +1 more source

Understanding Compulsive Buying of Fast-fashion Through Personality, Hedonic Shopping, and Self-Esteem in Indonesia

Journal of Consumer Sciences
Background: The rapid growth of fast-fashion in Indonesia is fueled by easy consumer access and constantly updating trends. This accessibility, combined with emotional and psychological factors such as personality and self-esteem, has contributed to the
Sayla Salsabila Nazilah Ali, Rifelly Dewi Astuti   +1 more
doaj   +1 more source

From personality to purchase: A motivational transmission model of hedonic shopping and impulsive purchasing tendency

Social Sciences and Humanities Open
Consumer behaviour has largely established a relationship between personality traits and an impulsive purchasing tendency. This is insufficient to explain how exactly personality traits translate into an impulsive purchasing tendency.
Navendu Nidhan, Dilip Kumar, Basant Kumar Singh, Ritika Maurya, Vijay Amrit Raj   +4 more
doaj   +1 more source

Happy Hour: The association between trait hedonic capacity and motivation to drink alcohol

Addictive Behaviors Reports
The (over)consumption of alcohol and other addictive substances is often conceptualized as a problem of low self-control (i.e., people’s inability to inhibit unwanted impulses). According to that view, people drink because they cannot resist.
Daniela Becker, Katharina Bernecker
doaj   +1 more source