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Alcohol representations are socially situated: an investigation of beverage representations by using a property generation task [PDF]
, 2018 Previous research suggests that people's representations of alcoholic beverages play an important role in drinking behavior. However, relatively little is known about the contents of these representations.
Aarts, H. +5 more
core +3 more sources
Drinking wine at home: Hedonic analysis of sicilian wines using quantile regression [PDF]
, 2015 : In recent decades, the Sicilian wine industry has experienced a booming expansion because of the growing preferences of Italian consumers for Sicilian wines, especially in extra-regional markets.
Caracciolo, Francesco +4 more
core +1 more source
Hedonic Consumption and Meta Needs: a Investigation on AlGhazali
Erdem, 2022 Like any productive activity, the phenomenon of consumption itself is an individual and social action like other productive activities in consumer societies. People express this action with different conceptual definitions for different reasons. In hedonic consumption, people attribute meanings to the act of purchasing and the product they buy, and ...
openaire +2 more sources
Wheel running, voluntary ethanol consumption, and hedonic substitution [PDF]
Alcohol, 2008 Few studies have examined the relationship between naturally rewarding behaviors and ethanol drinking behaviors in mice. Although natural and drug reinforcers activate similar brain circuitry, there is behavioral evidence suggesting food and drug rewards differ in perceived value.
Angela Renee, Ozburn +2 more
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Enjoy! Hedonic Consumption and Compliance with Assertive Messages [PDF]
Journal of Consumer Research, 2012 This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications
Ann Kronrod, Amir Grinstein, Luc Wathieu
openaire +2 more sources
Southeast Asian Business ReviewIn the digital era, technological advancement has provided many benefits to the public in all aspects of life, including consumption. One example is the live-streaming phenomenon practised by beauty influencers.
Agnes Ratulangi, Rini Kuswati
doaj +1 more source
The Impact of Experiential Augmented Reality Applications on Fashion Purchase Intention [PDF]
, 2018 Utilizing the stimulus-organism-response (SOR) model, the purpose of this study is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective and behavioral response and to assess whether consumers’ hedonic ...
Alexander, Bethan +2 more
core +3 more sources
Factors influencing luxury wine consumption behavior among Vietnamese consumers
Ho Chi Minh City Open University Journal of Science - Economics and Business AdministrationThe aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
doaj +1 more source
Foods, 2022 Millennials are considered the key generation with regard to the consumption of plant-based meat alternatives via flexitarianism. This study sought to characterize millennials’ consumer segments based on their consumption of and attitudes toward meat and
Antti Knaapila +4 more
doaj +1 more source
Comparing Hedonism with Responsible Tourism Diversities
Journal of Tourismology, 2019 The aim of this study was to explore the importance and necessity of responsible tourism as a solution for problems arising from hedonic consumption and its negative impact on sustainability.
Omer SARAC +2 more
doaj +1 more source