Results 21 to 30 of about 21,453 (197)

Hedonic Consumption and Meta Needs: a Investigation on AlGhazali

Erdem, 2022
Like any productive activity, the phenomenon of consumption itself is an individual and social action like other productive activities in consumer societies. People express this action with different conceptual definitions for different reasons. In hedonic consumption, people attribute meanings to the act of purchasing and the product they buy, and ...
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Wheel running, voluntary ethanol consumption, and hedonic substitution [PDF]

Alcohol, 2008
Few studies have examined the relationship between naturally rewarding behaviors and ethanol drinking behaviors in mice. Although natural and drug reinforcers activate similar brain circuitry, there is behavioral evidence suggesting food and drug rewards differ in perceived value.
Angela Renee, Ozburn, R Adron, Harris, Yuri A, Blednov   +2 more
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Understanding The Role of Attractiveness and Parasocial Interaction on Hedonics Consumption: Cognitive Assimilation as Mediating

Southeast Asian Business Review
In the digital era, technological advancement has provided many benefits to the public in all aspects of life, including consumption. One example is the live-streaming phenomenon practised by beauty influencers.
Agnes Ratulangi, Rini Kuswati
doaj   +1 more source

Factors influencing luxury wine consumption behavior among Vietnamese consumers

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
The aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
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Millennials’ Consumption of and Attitudes toward Meat and Plant-Based Meat Alternatives by Consumer Segment in Finland

Foods, 2022
Millennials are considered the key generation with regard to the consumption of plant-based meat alternatives via flexitarianism. This study sought to characterize millennials’ consumer segments based on their consumption of and attitudes toward meat and
Antti Knaapila, Fabienne Michel, Kirsi Jouppila, Tuula Sontag-Strohm, Vieno Piironen   +4 more
doaj   +1 more source

Enjoy! Hedonic Consumption and Compliance with Assertive Messages [PDF]

Journal of Consumer Research, 2012
This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications
Ann Kronrod, Amir Grinstein, Luc Wathieu
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The moderating influence of hedonic consumption in an extended theory of planned behaviour

, 2009
This study extended the theory of planned behaviour (TPB) to predict youth's customer loyalty. Replacing TPB's traditional subjective norm with a norm from a behaviourally relevant group, the findings supported the model's predictive efficacy.
Swilley, E., Lee, R., Lee, R.Y.M., Murphy, J.   +3 more
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Comparing Hedonism with Responsible Tourism Diversities

Journal of Tourismology, 2019
The aim of this study was to explore the importance and necessity of responsible tourism as a solution for problems arising from hedonic consumption and its negative impact on sustainability.
Omer SARAC, Orhan BATMAN, Vahit Oguz KİPER   +2 more
doaj   +1 more source

The ins and outs of pleasure: roles and importance of hedonic value

, 2011
The focus of this thesis was the hedonic value of stimuli, which is more commonly known as pleasure or positive affect. First, the scientific meaning of hedonic value was dissected.

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SOSYAL MEDYANIN HEDONİK SATIN ALMA DAVRANIŞLARINA ETKİLERİ ÜZERİNE BİR ARAŞTIRMA - A STUDY ON THE EFFECTS OF SOCIAL MEDIA OVER HEDONIC SHOPPING BEHAVIORS

Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2018
Günümüzde sosyal ağların kullanımının giderek artması sonucunda işletmeler de pazarlama faaliyetlerinde yeni açılımlara yönelmektedir. Bunun sonucunda, sosyal ağlarda sunulan içerikler ve dijital pazarlama faaliyetleri tüketici davranışlarını ...
Büşra Meydan, Mustafa Zihni Tunca
doaj   +1 more source