Results 21 to 30 of about 16,160 (150)

Understanding The Role of Attractiveness and Parasocial Interaction on Hedonics Consumption: Cognitive Assimilation as Mediating

Southeast Asian Business Review
In the digital era, technological advancement has provided many benefits to the public in all aspects of life, including consumption. One example is the live-streaming phenomenon practised by beauty influencers.
Agnes Ratulangi, Rini Kuswati
doaj   +1 more source

Factors influencing luxury wine consumption behavior among Vietnamese consumers

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
The aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
doaj   +1 more source

Enjoy! Hedonic Consumption and Compliance with Assertive Messages [PDF]

Journal of Consumer Research, 2012
This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications
Ann Kronrod, Amir Grinstein, Luc Wathieu
openaire   +2 more sources

Comparing Hedonism with Responsible Tourism Diversities

Journal of Tourismology, 2019
The aim of this study was to explore the importance and necessity of responsible tourism as a solution for problems arising from hedonic consumption and its negative impact on sustainability.
Omer SARAC, Orhan BATMAN, Vahit Oguz KİPER   +2 more
doaj   +1 more source

How sensory and hedonic quality attributes affect fresh red meat consumption decision of Turkish consumers?

Italian Journal of Food Science, 2015
The aim of the study is to explore how the sensory and hedonic quality attributes of the fresh red meat affect its consumption preference and amounts of Turkish consumers. The data obtainedfrom 385 households in Erzurum were used for Principal Component (
Y. Topcu, A.S. Uzundumlu, D. Baran
doaj   +1 more source

Intentional hedonic consumption motivates prosocial behavior

International Journal of Research in Marketing
Luk Warlop, Daniela Carmen Cristian, Mukhopadhyay Anirban   +2 more
exaly   +3 more sources

Millennials’ Consumption of and Attitudes toward Meat and Plant-Based Meat Alternatives by Consumer Segment in Finland

Foods, 2022
Millennials are considered the key generation with regard to the consumption of plant-based meat alternatives via flexitarianism. This study sought to characterize millennials’ consumer segments based on their consumption of and attitudes toward meat and
Antti Knaapila, Fabienne Michel, Kirsi Jouppila, Tuula Sontag-Strohm, Vieno Piironen   +4 more
doaj   +1 more source

THE RELATIONSHIP BETWEEN SOCIAL MEDIA ADDICTION AND HEDONIC CONSUMPTION: THE CASE OF SIIRT UNIVERSITY

Akademik Yaklaşımlar Dergisi
With the acceleration of digitalization, it is observed that social media platforms have become integrated into daily lives. This development necessitates examining the relationship between social media addiction and consumption behaviors. It is aimed to
Halil İbrahim Şengün, Mücahit Ezer
doaj   +1 more source

Wistar Kyoto Rats Display Anhedonia In Consumption but Retain Some Sensitivity to the Anticipation of Palatable Solutions

Frontiers in Behavioral Neuroscience, 2020
The Wistar Kyoto (WKY) rat has been proposed as a model of depression-like symptoms. However, anhedonia—a reduction in the response to normatively rewarding events—as a central depression symptom has yet to be fully assessed in this model.
Rebecca L. Wright, Gary Gilmour, Dominic M. Dwyer   +2 more
doaj   +1 more source

SOSYAL MEDYANIN HEDONİK SATIN ALMA DAVRANIŞLARINA ETKİLERİ ÜZERİNE BİR ARAŞTIRMA - A STUDY ON THE EFFECTS OF SOCIAL MEDIA OVER HEDONIC SHOPPING BEHAVIORS

Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2018
Günümüzde sosyal ağların kullanımının giderek artması sonucunda işletmeler de pazarlama faaliyetlerinde yeni açılımlara yönelmektedir. Bunun sonucunda, sosyal ağlarda sunulan içerikler ve dijital pazarlama faaliyetleri tüketici davranışlarını ...
Büşra Meydan, Mustafa Zihni Tunca
doaj   +1 more source