Results 11 to 20 of about 16,160 (150)
Hedonic products for you, utilitarian products for me [PDF]
Judgment and Decision Making, 2016 Consumers make trade-offs when they choose between utilitarian and hedonic products. The former is practical, instrumental, and functional, whereas the latter is sensational and experiential.
Jingyi Lu, Zhengyan Liu, Zhe Fang
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Is it recession-proof? Masstige purchase intention: the moderating effect of perceived economic crisis [PDF]
SHS Web of Conferences, 2022 The aim of this study is to investigate the effect of economic crisis on consumers’ masstige behavioural intention. The study examines the effects of uniqueness, hedonic value, conspicuous consumption and perceived quality on masstige purchase intention,
Kassie Belay Addisu, Bang Jounghae
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The Effect of Religiosity on Hedonic Consumption and Wasteful Consumption Behavior
İlahiyat Tetkikleri Dergisi, 2021 WOS ...
AVCI, İbrahim, HACIKELEŞOĞLU, Hızır
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Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset
Frontiers in Psychology, 2023 A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic (vs. utilitarian) consumption.
Lin Cheng +5 more
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O Impacto da Interação Social na Adaptação Hedônica do Consumidor [PDF]
RAC: Revista de Administração Contemporânea, 2016 This article analyzes if social interaction during shopping and consumption situations influences the level of pleasure a person both anticipates during and actually feels after shopping.
Gabriela de Souza Neves +1 more
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Review of Management and Entrepreneurship, 2022 Fashion products are one of the most popular types of products and are often purchased by people in general especially in Indonesia. Many individuals are willing to spend a lot of time just to improve the appearance in order to be able to follow the ...
Sandi Satria, Thomas Stefanus Kaihatu
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Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’ [PDF]
Marketing Theory, 2021 Imaginative pleasure through daydreaming has been theorized to be important in understanding the experience of desire and as a factor in escalating consumption. However, there is a risk this underplays the range of potentially immersive and intense experiences of daydreaming, prior to and independent of the purchase or use of marketplace commodities ...
Teresa Heath, Elizabeth Nixon
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Psympathic: Jurnal Ilmiah Psikologi, 2016 This research aims to study the difference of hedonic consumption among syiah kuala university students in term of gender and faculties. The technique sampling used were purposive and quota sampling with 360 students consisted of 180 male and 180 female ...
Cut Aya Riadhah, Risana Rachmatan
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Hedonic Consumption and Meta Needs: a Investigation on AlGhazali
Erdem, 2022 Like any productive activity, the phenomenon of consumption itself is an individual and social action like other productive activities in consumer societies. People express this action with different conceptual definitions for different reasons. In hedonic consumption, people attribute meanings to the act of purchasing and the product they buy, and ...
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Wheel running, voluntary ethanol consumption, and hedonic substitution [PDF]
Alcohol, 2008 Few studies have examined the relationship between naturally rewarding behaviors and ethanol drinking behaviors in mice. Although natural and drug reinforcers activate similar brain circuitry, there is behavioral evidence suggesting food and drug rewards differ in perceived value.
Angela Renee, Ozburn +2 more
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