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The Influence of Hedonic Values on Consumer Behaviors

Journal of Global Marketing, 2000
Summary This study investigated the influence of hedonic values on the consumer behavior of young Chinese. The results show that hedonic values are negatively associated with utilitarian orientation and positively associated with novelty seeking, responsiveness to promotion stimuli, and preference for foreign brands.
Cheng-Lu Wang
exaly   +2 more sources

The hedonic value of sonnengarten

Proceedings of the 16th International Conference on Mobile and Ubiquitous Multimedia, 2017
Sonnengarten is an interactive light installation, controlled by touching plants. It was developed for an urban festival, with the aim of increasing attractiveness of a courtyard and passageway. Light patterns were varied over the course of the festival. Requiring prolonged touch for a more complex light reaction increased interaction duration compared
Till Fastnacht   +5 more
openaire   +2 more sources

The Hedonics of Hedonism – Estimating the Value of Risk‐Taking Activities

Kyklos, 2009
SUMMARYThis paper estimates the individual willingness to pay (WTP) for the option to exercise risk‐taking. We use data of 69 Austrian Ski resorts and 3,637 reported ski accidents and apply the hedonic market method. Our results suggest that the individual WTP for a hypothetical increase in the possibility to undertake risk‐taking activities lies ...
Stefan Borsky, Paul A. Raschky
openaire   +1 more source

Hedonism and the Family: Conflict in Values?*

Journal of Marital and Family Therapy, 1977
In American society (and maybe all of the “Western world), there seems to be an increasing emphasis on instant gratification and avoidance of pain for its individual members. These two trends—one towards hedonism and the other involving the centrality of the rights of the individual—are closely connected. Both implicate basic values.
Lois N. Glasser, Paul H. Glasser
openaire   +1 more source

Effects of deprivation on hedonics and reinforcing value of food

Physiology & Behavior, 2003
Eating is influenced by both the hedonic preferences and reinforcing value of food. Incentive salience theory predicts these are separate influences. This study tested whether hedonics reliably change as a function of increasing the reinforcing value of food by deprivation in 17 non-obese, non-dietary restrained females.
Leonard H, Epstein   +4 more
openaire   +2 more sources

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