Results 71 to 80 of about 5,717,437 (307)
Business Strategy and the Environment, EarlyView.ABSTRACT The literature on emotions in sustainable consumption behaviour (SCB) is fragmented, making it difficult to envision the pathways to future sustainable consumption. As of now, scholars have made several attempts to understand sustainable consumption, but few have explicitly focussed on the role of emotions. Therefore, the current study aims to
Mohd Sadiq +4 more
wiley +1 more source
Investigating the effect of hedonic value and utilitarian value on impulse buying [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe present study aimed to investigate the moderating role of gender in the effect of hedonic value and utilitarian value on impulse purchase among customers of the Persian Gulf Cultural Tourism Commercial Complex.
neda zarin negar +2 more
doaj +1 more source
Hedonic Wage Equilibrium: Theory, Evidence and Policy [PDF]
We examine theoretically and empirically the properties of the equilibrium wage function and its implications for policy. Our emphasis is on how the researcher approaches economic and policy questions when there is labor market heterogeneity leading to a
Leeth, John D., Kniesner, Thomas J.
core
Business Strategy and the Environment, EarlyView.ABSTRACT The rapid growth of packaging waste has recently intensified the search for sustainable alternatives. Edible packaging, developed from biodegradable materials safe for consumption, represents a promising innovation that combines environmental responsibility with food preservation.
Donata Tania Vergura +2 more
wiley +1 more source
Frontiers in PsychologyThe rapid adoption of artificial intelligence-generated marketing content in recent years raises a need for a deeper understanding of its impact on consumer engagement.
Xuan Gao, Weiwei Li, Yanli Zhao
doaj +1 more source
Hedonic Valuation of Sportfishing Harvest [PDF]
A hedonic valuation strategy is introduced to estimate the marginal value of sportfishing harvest. The strategy uses market prices, thereby avoiding some of the measurement problems associated with the constructed or proxy prices used in common valuation
Carter, David W., Liese, Christopher
core
Business Strategy and the Environment, EarlyView.ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano +3 more
wiley +1 more source
Do psychological costs matter? The mechanism of perceived value on green consumption behaviour
Humanities & Social Sciences CommunicationsGreen consumption is critical for achieving sustainable development goals. Many studies have focused on explaining why customers choose green consumption, but rarely have scholars considered the significant impacts of the psychological costs.
Changpeng Shao, Sen Lin
doaj +1 more source
Gamification as a Strategy to Boost Hedonic and Utilitarian Value for Increased User Satisfaction and Loyalty with a PLS-SEM Approach [PDF]
International Journal of Mathematical, Engineering and Management SciencesThe electronic wallet market in Indonesia is growing rapidly, yet the primary challenge remains low user loyalty due to intense market competition and the tendency of users to switch applications for promotions.
Aditya Akbar Riadi +2 more
doaj +1 more source
Brand loyalty and the role of hedonic value
Journal of Product & Brand Management, 2012 Purpose – The objective of this paper is to explore the antecedents of brand loyalty in the chocolate market.Design/methodology/approach – A large sample of 808 effective responses was collected through an online questionnaire that was posted on the Facebook wall of a Finnish confectionery company. A model of four antecedents (brand satisfaction, brand
Kuikka Anna, Laukkanen Tommi
openaire +1 more source