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Which Is More Important in Online Review Usefulness, Heuristic or Systematic Cue?
2017Online reviews are significant in the hotel and tourism industry because hotel accommodations and travel products are high-risk products due to their inherent intangibility. However, because of high information load on the Internet, the issue that identifies factors influencing potential customers’ perception about online reviews has been treated as ...
Hee Chung Chung +3 more
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The Effects of Availability Heuristic Cues on Restaurant Purchase Decisions
2017This dissertation applied the theory of judgment heuristics to investigate the influence of availability cues on restaurant purchase decisions. Two studies were conducted in which respondents made food choice decisions. In the first study, respondents evaluated menu items in a 2 _ 2 _ 2 _ 2 experimental design that manipulated scarcity cues, bundling ...
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Physical strength as a heuristic cue of political conservatism
Personality and Individual Differences, 2023Mitch Brown +3 more
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Heuristic cues automatically activate disease cognitions despite rational knowledge to the contrary
2005According to one adaptive perspective on social cognition, the perception of facial disfigurement activates an evolved disease-avoidance mechanism, and in so doing automatically triggers disease-relevant cognitions. The present study used the implicit association test (IAT; Greenwald, McGhee & Schwartz, 1998), a computer-based reaction-time ...
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