CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Based on the construal level theory, we proposed a conceptual model linking the relationships between perceived symbols in CSR communication, consumer‐brand identification, brand trust, and brand evangelism. We collected the data from the U.S. national population and employed an experimental design.
Md Merajur Rahman, Swagata Chakraborty
wiley +1 more source
From image to trust: Cross-national pathways to brand evangelism in hospitality sector. [PDF]
PLoS OneNghia NC, Duy PK, Truong-Dinh BQ.
europepmc +1 more source
The Price of Circularity: Exploring the Determinants of Consumer Willingness to Pay
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The transition towards a circular economy (CE) requires not only technological and organisational innovation but also consumer engagement in adopting circular products. A key driver of this process is consumers' stated willingness to pay (WTP) a premium, which remains constrained by psychological, perceptual and contextual barriers.
Valerio Muto +3 more
wiley +1 more source
Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review. [PDF]
F1000ResTyagi PK +4 more
europepmc +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Research on readiness and maturity for the smart circular economy (SCE) remains fragmented, especially in the hospitality sector. This study develops a multidimensional framework that integrates the principles of the circular economy, Industry 4.0, and sustainability performance in the context of tourist accommodations.
Rafael Mora‐Contreras +5 more
wiley +1 more source
Promoting psychological wellbeing in hospitality: the interactive roles of autonomy-supportive leadership, psychological need satisfaction, and perceived organizational support. [PDF]
Front PsycholAbdou AH, Albohnayh ASM.
europepmc +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study explores the role of green human resource management (GHRM) and employees' green behaviour (GB) in enhancing firms' green performance. Specifically, it investigates how GHRM practices contribute to improving the firm's overall environmental performance by fostering employees' GB.
María Isabel Barba‐Aragón +2 more
wiley +1 more source
From experience to intention: how rural tourscape fosters destination sustainability through flow experience and memory. [PDF]
Front PsycholXu H, Zhu N, Zhu J, Zhao J, Jin C.
europepmc +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study critically examines the role of relational capital (RC) in shaping the sustainable development of small and medium‐sized enterprises (SMEs). Although RC is widely recognised as a strategic resource, existing evidence remains fragmented, context‐dependent and theoretically underdeveloped.
Rana Kayyal, Ali Meftah Gerged
wiley +1 more source
Serving up prevention: design and implementation of a pharmacist-led workplace diabetes prevention model for the hospitality industry. [PDF]
Front Public HealthNguyen KP +11 more
europepmc +1 more source