Results 81 to 90 of about 2,120 (258)
CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism
ABSTRACT Based on the construal level theory, we proposed a conceptual model linking the relationships between perceived symbols in CSR communication, consumer‐brand identification, brand trust, and brand evangelism. We collected the data from the U.S. national population and employed an experimental design.
Md Merajur Rahman, Swagata Chakraborty
wiley +1 more source
ABSTRACT Research on readiness and maturity for the smart circular economy (SCE) remains fragmented, especially in the hospitality sector. This study develops a multidimensional framework that integrates the principles of the circular economy, Industry 4.0, and sustainability performance in the context of tourist accommodations.
Rafael Mora‐Contreras +5 more
wiley +1 more source
ABSTRACT This study explores the role of green human resource management (GHRM) and employees' green behaviour (GB) in enhancing firms' green performance. Specifically, it investigates how GHRM practices contribute to improving the firm's overall environmental performance by fostering employees' GB.
María Isabel Barba‐Aragón +2 more
wiley +1 more source
ABSTRACT This study critically examines the role of relational capital (RC) in shaping the sustainable development of small and medium‐sized enterprises (SMEs). Although RC is widely recognised as a strategic resource, existing evidence remains fragmented, context‐dependent and theoretically underdeveloped.
Rana Kayyal, Ali Meftah Gerged
wiley +1 more source
ABSTRACT This study combines a bibliometric analysis and a systematic literature review (SLR) to provide a comprehensive understanding of women's leadership and entrepreneurship within small and medium‐sized enterprises (SMEs) in the context of sustainability and the green transition.
Adriana Dima +5 more
wiley +1 more source
IMPLEMENTATION OF INNOVATIVE TECHNOLOGIES IN HOSPITALITY ENTERPRISES
In a rapidly changing, highly competitive technological environment, the hospitality industry must continually improve its services and business processes. Guests expect fast, personalized, and technologically convenient service, which requires implementing innovative solutions at every stage of customer interaction with the company. The use of digital
Olena Akhmedova, Yana Darnopykh
openaire +1 more source
ABSTRACT Behavioural sustainability has emerged as a strategically significant construct for understanding how sustainability becomes embedded in organisational routines, decisions, and governance systems rather than remaining at the level of symbolic commitment.
Cedric Marvin Nkiko
wiley +1 more source
Artificial Intelligence and Corporate Social Irresponsibility
ABSTRACT This study examines whether and how firms' adoption of artificial intelligence (AI) is associated with corporate social irresponsibility (CSI). Ex ante, theories provide conflicting predictions regarding this association, making it an important empirical question.
Tobias Steindl
wiley +1 more source
Human resource planning (HRP) is a critical strategic function in service-intensive industries where employee performance directly influences organizational efficiency and service quality.
Prof.R.k Lodhwal, Rameshwari sonkar
doaj +1 more source
The Human and Environmental Side of HRM: A Systematic Review and Future Research Agenda
ABSTRACT Green Human Resource Management (GHRM) has received growing attention as organisations are leveraging HRM to address environmental and social challenges. Although prior research links GHRM to improved environmental and organisational performance, much of this literature focuses on performance‐oriented outcomes and gives limited attention to ...
Matilda Forkuo‐Dwomoh +2 more
wiley +1 more source

