The impact of quarantine due to COVID-19 pandemic on the tourism industry in Lviv (Ukraine) [PDF]
Problems and Perspectives in Management, 2020 The global crisis caused by COVID-19 pandemic and the introduction of long-term international quarantine measures have had a very negative impact on the tourism industry.
Mykhailo Rutynskyi, Halyna Kushniruk
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Digital Tools of Marketing Strategies in Hotel Branding [PDF]
Journal of Information Technology Management, 2023 The condition of the hotel's competitiveness is a strong brand. The introduction of digital marketing in the strategy of hotel branding creates new opportunities for hotels when interacting with guests through digital channels.
Iryna Banyeva +5 more
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POTENTIAL OF INTERNATIONAL COOPERATION OF UKRAINE IN THE GEOECONOMIC SPACE OF THE TOURIST INDUSTRY [PDF]
Geo Journal of Tourism and Geosites, 2023 The article defines the dominant criteria for the functional symbiosis of macro-regional and local-regional systems with a large number of producers of tourism products.
Sergiy M. TSVILIY +4 more
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Pricing Strategies in the Revenue Management System of Hotel Enterprises
Studia Ekonomiczne i Regionalne, 2022 Subject and purpose of work: Substantiation of the principles of formation of the pricing policy of hotel enterprises while considering the segmentation of the client base, existing patterns and pricing strategies according to revenue management system.
Melnyk Iryna, Barna Marta
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DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINE [PDF]
Geo Journal of Tourism and Geosites, 2023 By defining a strategy for the tourism industry's recovery in the Western region of Ukraine, the study aims to support a methodical approach to evaluating the sector's economic attractiveness from the perspectives of the government, investors, and ...
Yurii Y. KYRYLOV +4 more
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TECHNOLOGIES FOR TRAINING SPECIALISTS IN THE HOTEL AND CATERING INDUSTRY IN UKRAINE IN THE CONTEXT OF LIFELONG LEARNING [PDF]
Geo Journal of Tourism and Geosites, 2021 This article is relevant, as staff training in the context of lifelong learning increases the value of travel services for customers, providing added value in the hotel and catering industry.
Iana E. ANDRIUSHCHENKO +4 more
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SCIENTIFIC AND METHODOLOGICAL ASPECTS OF DESIGNING NUTRITIONS FOR SCHOOLCHILDREN
Harčova Nauka ì Tehnologìâ, 2021 The current state of healt hand schoolchildren’ nutritionin Ukraine, in cluding Cherkasy, has been studied and analyzed.The Ukrainian schoolchildren physiological need sinbasic nutrients and energy and the actual in take of nutrients have been analyzed ...
M Peresichnyi +3 more
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IMPROVING THE QUALITY OF VEGETABLES AND FRUITS USING BIOFORTIFICATION STRATEGIES
Harčova Nauka ì Tehnologìâ, 2023 An analysis of the state of nutrition of people in Ukraine shows that the population does not eat well, which significantly worsens the state of their health and working capacity.
A. Dubinina +7 more
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Changes in hotel activities in Ukraine and Poland due to the war: Migration aspect [PDF]
Problems and Perspectives in ManagementInternal displacement to safer regions and migration abroad became a new phenomenon in Ukraine due to Russian military aggression. Accordingly, hotels began to provide services to a new category of consumers – internally displaced persons (in Ukraine ...
Alla Okhrimenko +4 more
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The development of creative tourism in Ukraine and globally during the COVID-19 pandemic
Tourism, 2022 The article identifies the challenges to the creative industries in tourism as an important phenomenon in the conditions of the urgent global issue of COVID-19.
Vladyslava Liubarets +4 more
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