Results 111 to 120 of about 49,766 (316)

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee   +3 more
wiley   +1 more source

INTEGRATED BUSINESS STRATEGY AND ITS CONSTRUCTS: PILOT STUDY AT HOTELS IN MALAYSIA [PDF]

open access: yes
Since hotel industry is major contributor to the growth of Tourism Industry in Malaysia, it is vital to take into consideration of issues that are being carried by the industry.
Shahrin Saad   +2 more
core  

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre   +2 more
wiley   +1 more source

Menu, Business Men\u27s Luncheon and Complete Dinner, Hotel Dennis Grill, St. Petersburg, Florida, February 5, 1946

open access: yes, 1946
A menu for a business men\u27s luncheon and complete dinner held on February 5, 1946, at the Hotel Dennis Grill inside the Hotel Dennis, which was located at 326 1st Avenue North in St.
Hotel Dennis
core  

Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impair decision‐making, and generate negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley   +1 more source

Aspects of seasonality in the hotel business

open access: yes, 2022
In the aspects of seasonality in the hotel business, the importance of improvement is highlighted tourist offers at the destination level, increasing tourist satisfaction, increasing tourist consumption, the competitiveness of the Croatian tourist product, more substantial inclusion in tourist flows and, ultimately, the extension of the tourist season ...
Ivanović, Slobodan   +2 more
openaire   +1 more source

Innovation activity in the hotel industry: evidence from Balearic Islands. [PDF]

open access: yes
The paper provides empirical evidence on technological activity in the Spanish service sector, in particular for the tourist accommodation in the Balearics. The study wants to fulfil the lack of analyses in the field of tourism.
Orfila-Sintes, Francina   +2 more
core  

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

The balanced scorecard in the South African hotel industry

open access: yes, 2001
Bibliography: leaves 137-141.The hotel industry is one where success or failure largely depends on service quality. To control financial performance in such an environment, management must be aware of the need to closely monitor and control this non ...
Esekow, Jeremy
core  

Mapping the Intellectual and Industrial Evolution of Corporate Social Responsibility: A Cross‐Sector Scientometric Analysis Using Main Path and Cluster Methods

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Corporate social responsibility (CSR) has undergone continuous expansion across industries, yet its intellectual evolution and cross‐sectoral linkages remain insufficiently understood. This study provides a comprehensive, data‐driven assessment of CSR's developmental trajectories by analyzing 3314 Web of Science articles using key‐route main ...
Wei‐Hao Su   +2 more
wiley   +1 more source

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