Results 1 to 10 of about 2,604 (222)
Determination of spatial areas of hypermarkets
The paper presents theoretical resources for determination of spatial areas of hypermarkets. Czech literature doesn’t provide a comprehensive summery of this problem and therefore the authors of the paper have decided to present models, which may be ...
Petr Misák, Lea Kubíčková
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Comparative characterization of the gluten and fructan contents of breads from industrial and artisan bakeries: a study of food products in the Spanish market [PDF]
Background: The consumption of wheat/gluten is associated with adverse reactions for human health. Gluten and fructans are identified as the major compounds triggering and worsening adverse reactions to wheat, which are increasing, and as a consequence ...
Miriam Marín-Sanz +3 more
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Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets? [PDF]
The aim of this study was to examine the relationship between the country of origin image of a product and consumers' purchasing behavior in Nigerian hypermarkets, as well as the mediating role of perceived price in this relationship.
José Moleiro Martins +4 more
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In today's competitive business environment, marketing intelligence plays a crucial role in improving the efficiency of organizations in hypermarkets in Jordan.
Bader Ismaeel +2 more
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Impact of Green Pricing and Green Promotion on Buying Behaviour of Hypermarket Consumers
Consumer buying behaviour (CBB) in Pakistani hypermarkets can be influenced by green pricing and green promotion by providing environmentally friendly products at competitive prices.
Asim Mehmood, Amiya Bhaumik
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Studying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness” [PDF]
Humorous advertising has become a famous and regularly used when interacting with the company’s target customers, which helps in the formation of awareness and attention, and in improving attitudes towards the brands.
Marwa M. Ibrahim, Mona H. Mussa
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HYPERMARKETS AND SUPERSTORES [PDF]
In recent years a great deal of information has been collected and published (much of it in this journal) on the perpetually contentious issue of the hypermarket and the superstore — their effect on other forms of retailing, their capacity to reduce operating costs and therefore prices, their impact on the consumer.
Sumner, Jennifer, Davies, Keri
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Distribution management in the hypermarket system
Abstract Due to its complexity, the issue of goods distribution must be approached in a much broader context, to highlight the consistency and prospects of such a sector, taking into account the diversity of all its forms – retail, wholesale, medium trade, etc.
Ovidiu Andrei Cristian Buzoianu +3 more
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Formaty stacjonarnego handlu detalicznego FMCG w Polsce – stan i kierunki rozwoju
The notion ‘trade format’ means a particular way of carrying out retailing or wholesaling, in the stationary or non-stationary form. The aim of the article is to identify the changes that took place in formats of stationary retail trade in fast moving ...
Urszula Kłosiewicz-Górecka
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This study draws upon literature from the fields of agricultural economics, industrial organization, and business to study the performance of supermarkets in the United States.
Richard J. Volpe III
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