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2021
A theoretical background of impulse buying is the core of this chapter. After its definition, a differentiation among compulsive buying and unplanned purchasing is carried out. Subsequently, conditions which drive impulse buying and its connection with the personality traits and situational dimensions are examined.
Giovanni Mattia +2 more
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A theoretical background of impulse buying is the core of this chapter. After its definition, a differentiation among compulsive buying and unplanned purchasing is carried out. Subsequently, conditions which drive impulse buying and its connection with the personality traits and situational dimensions are examined.
Giovanni Mattia +2 more
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The Influence of Product Anthropomorphism on Impulse Buying
2020 The 11th International Conference on E-business, Management and Economics, 2020Impulse buying is a common phenomenon in our daily life. Most of the previous studies focused on consumers’ personal characteristics, consumer status factors and shopping situational factors, rarely the factors about product. Product anthropomorphism is a common tool of marketing, which is used to improve consumers’ attitude and evaluation to product ...
Yu-Ting Zhang +3 more
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International Journal of Quality and Service Sciences, 2021
Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency.
Jookyung Kwon, Jiseon Ahn
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Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency.
Jookyung Kwon, Jiseon Ahn
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Journal of Consumer Research, 1987
What is impulse buying? Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood. This is due in part to the longstanding absence of a compelling conceptualization of this distinctive type of purchasing behavior.
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What is impulse buying? Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood. This is due in part to the longstanding absence of a compelling conceptualization of this distinctive type of purchasing behavior.
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Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying
Review of Marketing Science, 2018Abstract While impulse buying has been conceptualized as a product of impulses, this study proposes that both reflective and impulsive determinants can outline impulse buying. Following a dual-system model that distinguishes between a reflective and an impulsive system, we hypothesized that unhealthy snack impulse buying can be ...
Moayery, Meysam +2 more
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STORE LOYALTY AND IMPULSIVE BUYING
Pakistan Journal of Social Research, 2022The objective of the study is to find out what factors trigger a customer to go for impulse buying decision. Previous researches show the relationship of different variables like situational characteristics i.e. availability of money, time and which make customers to go for impulsive buying. This research focuses on store environmental characteristics,
Hina Rehman +2 more
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Normative Influences on Impulsive Buying Behavior
Journal of Consumer Research, 1995Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical evidence that consumers' normative evaluations (i.e., judgments about the appropriateness of engaging in impulse buying behavior) moderate the relationship ...
Rook, Dennis W, Fisher, Robert J
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To buy or not to buy? The impulse buying dilemma in livestream shopping
Psychology & MarketingAbstractLivestream shopping can potentially contribute to impulse buying because this format's immediacy and interactive nature may induce viewers to make unplanned purchases. As a relatively new concept, livestream shopping is still being explored by retailers and consumers alike. Given its rapid rise in recent years, understanding this phenomenon and
Sandra Miranda +3 more
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Online reviews and impulse buying behavior: the role of browsing and impulsiveness
Internet Research, 2018Purpose Online reviews have shown important information that affects consumers’ online shopping behavior. However, little research has examined how they may influence consumers’ online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them.
Kem Z. K. Zhang +3 more
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