L'achat impulsif n'a, à ce jour, été étudié que dans les disciplines économiques et marketing. En psychologie, ce travail s'avère pionnier en la matière. Avant de sélectionner les concepts les plus adéquats quant à l'explication de ce type particulier de comportement, le premier chapitre a été consacré à une longue discussion épistémologique portant ...
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Does Product Semantics Matter in Stimulating Impulse Buying Behavior for Internet Products? [PDF]
Huang X, Cai R.
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Effect of the COVID-19 Pandemic on Consumers' Impulse Buying: The Moderating Role of Moderate Thinking. [PDF]
Wang S, Liu Y, Du Y, Wang X.
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Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model. [PDF]
Chiu W, Grace Oh GE, Cho H.
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Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce: A Stimulus-Organism-Response Framework. [PDF]
Li M, Wang Q, Cao Y.
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Body Image Dissatisfaction and Impulse Buying: A Moderated Mediation Model. [PDF]
Cai Z +5 more
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State-trait interactions in regulatory focus determine impulse buying behavior. [PDF]
Krishna A, Ried S, Meixner M.
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Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review. [PDF]
Mandolfo M, Lamberti L.
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How active and passive social media use affects impulse buying in Chinese college students? The roles of emotional responses, gender, materialism and self-control. [PDF]
Chen S, Zhi K, Chen Y.
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Exploring food waste during the COVID-19 pandemic among Malaysian consumers: The effect of social media, neuroticism, and impulse buying on food waste. [PDF]
Lahath A +4 more
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