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Impact of Impulsive Buying Behavior on Postimpulsive Buying Satisfaction
Social Behavior and Personality: an international journal, 2015I investigated how impulsive buying behavior affects postimpulsive buying satisfaction through the mediator of mixed emotion response and the moderator product type. I collected data using the survey method and used independent samples t tests, two-way analyses of variance, and linear regression to analyze the 243 valid questionnaires.
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Y-Generation Digital Natives' Impulsive Buying Behavior
2018 3rd Technology Innovation Management and Engineering Science International Conference (TIMES-iCON), 2018This paper attempted to explore what cause Y-Generation digital natives' impulsive buying. Some valuable conclusions were found by the survey and statistical analysis. Panic atmosphere is the reason of the Y-generation digital natives' impulsive buying.
Liu Qingyang, Xie Yuxuan, Chang Sijia
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Impulsive buying behavior depending on gender
2013One of the biggest challenges of companies is to determine the behavior of its consumers, because only by this it can influence determine them to buy their products. It is not enough just to know the behavior of the consumer at one moment of time, but also its dynamic.
Istudor, Nicolae, Pelau, Corina
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Journal of International Consumer Marketing, 2006
Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1-with a general consumer sample from Soulh Korea, confirms prior findings in the United States that the relationship between ...
Kwak, Hyokjin +3 more
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Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1-with a general consumer sample from Soulh Korea, confirms prior findings in the United States that the relationship between ...
Kwak, Hyokjin +3 more
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Consumer Behavior, Impulse Buying, and Design Ethics
Consumer behavior is a well-studied but still misunderstood area of our modern life. Consumers can frequently be subjected to unexpected marketing tactics, and some question the ethics of how consumers are commodified, especially when the targeted consumers are viewed as vulnerable (Smith & Cooper-Martin, 1997).Sean P. Moran, Diana S. Nicholas
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Religious Influences on Impulse Buying Behavior
European Economic Letters, 2023openaire +1 more source
Mucosal fungi promote gut barrier function and social behavior via Type 17 immunity
Cell, 2022Irina Leonardi, Hanxing Gao, Xin V Li
exaly
Impulse Buying Behaviors in a Digital World
2023Maryam Husain Almahdi +3 more
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Impulsive Buying Among Youth : A Dominating Component of Compulsive Buying Behavior
Indian Journal of Marketing, 2023Rohit Singh Tomar +2 more
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